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Monthly Archives: December 2008

Plummet 4 percent? I don’t think so…

Saturday, December 27, 2008

I caught this headline on Reuter’s today:
Retailers’ holiday sales plummet 4 percent
Now, I’m sure that a 4 percent drop in sales is painful for retailers in these tough economic times. But sales can’t “plummet” 4 percent. Dip, drop, fall, slump, sure. But to plummet is “to drop sharply and abruptly” (Merriam-Webster), and 4 percent [...]

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Translink, you’ve done it again

Friday, December 26, 2008

I’ve already admonished Translink once for not living up to the excellent punctuation standards set by the signage on the New York Subway.
But I simply couldn’t let this, from the “etiquette” section on their web site, go without comment.
Seats closest to the doors are designated for persons with disability and seniors, your courtesy in offering [...]

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Using online articles and press releases to boost your web site’s search engine ranking

Tuesday, December 23, 2008

I posted a new page today with some tips for anyone who wants to increase traffic to their web site without an expensive and confusing “search engine optimization package” and without any black magic.

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