Focusing too closely on getting the big facts right can sometimes derail you — it’s the little details that tend to get writers in trouble. Check out this great correction from the New York Times:
An earlier version of this post misquoted Mr. Remnick on his comparison between the book and a New Yorker article he had previously written. He said the book would not be a “pumped up” version of the article; he did not say that it would not be a “pimped out” version of the article.
You can read the article the correction refers to here.
Twitter’s format lends itself to strange abbreviations, missing punctuation, and so on. But if you’re trying to build a business brand — or if you’re a reputable news organization — it’s worth taking a few extra seconds to proofread your tweet and make sure it makes sense and contains no errors (other than those you’ve made to adapt to the 140-character limit). Here’s an example of an unproofed tweet gone wrong, from @cbcnewsbc (the British Columbia arm of the Canadian Broadcasting Corporation):
Today, the Delta, New Westminster and Tsawwassen and Ladner, to finish the day in Richmon
Someone on CBC’s end must have realized the mistake, because the tweet quickly disappeared from @cbcnewsbc‘s profile, and a new tweet was sent. Here’s what they actually meant to say:
Today torch hits Delta,New West,Tsawwassen,Ladner+ Richmond.Share thoughts/impressions at The Hub :http://bit.ly/aV2BB7 #van2010 #olympics
But it’s too late — the mangled tweet survives in TweetDeck.
Here’s a tip that may save you from unproofed tweeting: If you use TweetDeck, disable the option to post simply by hitting “Enter.” You’re much more likely to slow down and check what you’ve written if you have to take your hands off the keyboard to click the “post” button.