I’m a firm believer in simplicity in writing. Using 5-syllable words when 2-syllable words would do may make you *feel* smart, but it doesn’t make you look smart. One of my standard tasks as an editor is combing through language looking for ways to make meaning clearer — and simplicity in language helps without exception.

Here’s a recent blog post from my former colleagues at The Internet Marketing Center that explains another reason why simple language is best — unfamilar, complicated-sounding words can actually scare your readers.

Check the article out here.