All posts by Christina

For World Footprints: Shooting Stars and Shay in Jordan

Lying on stacked cushions on the roof of a lodge in Jordan’s Dana Biosphere Reserve, I watch a beam of green light shoot into the sky as our guide circles a constellation with the most powerful laser pointer I’ve ever seen. “That orange star, that’s the womanizer,” Ali says. “He’s always chasing the seven sisters.”

This is the Arab legend of the triangle in the east, Ali tells us: the seven sisters, the womanizer, and the bodyguard, forever chasing each other across the night sky.

Read the rest at WorldFootprints.com

For Time Out: The 10 best bars in Amsterdam

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Amsterdam’s bar scene is hundreds of years old yet feels decidedly modern: you can sidle up to a bar where sixteenth-century sailors took respite from the sea, settle into a cozy lounge or explore the thriving cocktail culture in ultracool places to see and be seen.

For the local experience, try a jenever, the juniper-based Dutch spirit that evolved into gin. You’ll likely see your fellow patrons with two glasses: follow their lead and order a beer chaser, a classic pairing dubbed a kopstootje or “little headbutt.”

Read the rest at TimeOut Amsterdam 

For Time Out Amsterdam: The 11 best cafés in Amsterdam

The first lesson of café culture in Amsterdam is that a coffeeshop is not your standard coffeeshop. The former offers a high that doesn’t come from caffeine…

If it is a coffee break that you are looking for, you want a café. The choices are abundant, from cozy hideaways that embody the untranslatable Dutch concept of gezelligheid (a kind of cosiness) to bright and modern spaces in up-and-coming neighbourhoods. Not a fan of coffee? Order a mint tea: instead of a tea bag, your mug will be stuffed with fresh bunches of mint and served with honey—and probably a little cookie, too.

Read the rest at TimeOut.com

For BCBusiness: 5 must-visit Oliver Osoyoos wineries for foodies

Best known as a wine destination in B.C.’s Okanagan Valley, Oliver has plenty to offer foodies too. Local vineyards are getting creative with their cuisine, showcasing the abundance of the area’s farms and fields in addition to award-winning grapes. From a quick lunch break to world-class dining, these wineries combine acclaimed wines with uncommonly delicious food, each in a vineyard setting that provides a feast for the eyes…

Read the rest at BCBusiness

For Hootsuite: How to Conduct a Social Media Audit

Conducting a social media audit is a key part of developing—or updating—an effective social media marketing plan. Before you can think strategically about your social media use, you need to document and evaluate your existing efforts.

This allows you to determine what’s working and what’s not, while also identifying impostor accounts, outdated profiles, and new opportunities for social engagement.

Put all that learning together and you’ll be well equipped to make the most of your social budget and maximize ROI. We’ve laid the process out for you step-by-step, complete with a template to make sure you keep track of all the important details…

Read the rest on the Hootsuite blog

For Hootsuite: How to Use Facebook Custom Audiences: A Step-by-Step Guide

With 1.47 billion daily active users, Facebook offers a huge potential audience for advertisers. So huge, in fact, that it’s important to laser-target your ads to make sure you reach the Facebook users who are most likely to be interested in your business. This allows you to minimize your ad spend and maximize ROI.

Facebook Custom Audiences offer some of the best targeting available. They are highly defined groups of people who already have a relationship with your business, such as past customers, people who have visited your website, or people who have installed your app.

Even better, Custom Audiences can be used to create lookalike audiences—new potential fans, followers, and customers who share key characteristics with your existing customers and fans…

Read the rest on the Hootsuite blog

For Hootsuite: 8 Social Media Security Tips to Mitigate Risks

There’s no doubt social has made the world a more connected place. In most cases, that’s a good thing. But all those connections also create unprecedented access to people’s and business’ information. And that can be a very bad thing when hackers and scammers get involved.

Giving up social media is not a reasonable option. But neither is it reasonable to carry on as if social networks are always safe and secure. You need to take steps to protect your company against some of the most common social media security threats. Here’s where to start…

Read the rest on the Hootsuite blog

For the Ensemble Travel E-zine: Three Mexican Festivals You Won’t Want to Miss

Festivals in Mexico offer a unique way to connect to the culture. These colorful celebrations are a whirlwind of activity, and it’s easy for visitors to participate. Ask your travel agent for advice on a guided trip to experience the festivities through the eyes of a local guide, or just stroll the streets and soak it all in…

Read the rest in the Ensemble Travel E-zine