All posts by Christina

For Hootsuite: The 4 Lessons Any Brand Can Learn From Nat Geo’s Social Media Success

With more than 45 million fans on Facebook and 86 million followers on Instagram, National Geographic is one of the top non-celebrity brands in the social sphere. If you’re following Nat Geo on any of their channels, you already understand why. Their photos and videos are stunning and their storytelling is top notch.

Behind the scenes, National Geographic’s social strategy is based on four core guiding principles, as we learned from Annabelle Canwell (National Geographic’s SVP of travel partnerships) at the recent ITB Berlin travel conference in Germany. Let’s take a look at the lessons these principles hold for any brand trying to build a strong presence on social…

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For PAX News: ITB closes with positive outlook for 2018 travel trends

thumb_35663_1200_1_0_0_autoITB Berlin wrapped up Sunday after five days of trade and consumer interactions with more than 10,000 exhibitors from 186 countries and regions spread across the 26 halls of the Berlin Exhibition Grounds.

The show was booked to capacity, with a five per cent increase in business volume over 2017. Approximately 110,000 trade visitors and 60,000 consumers visited the trade show…

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For PAX News: “Tourism thrives on openness to the world”: Merkel opens ITB Berlin


ITB Berlin, the world’s largest travel trade show, kicked off last night (March 6) in Berlin with an opening ceremony featuring speeches from German Federal Chancellor Angela Merkel and the Secretary of the UN World Tourism Organization, Zurab Pololikashvili, among other dignitaries.

With more than 1.3 billion international tourism trips in 2017 – a record number, and 90 million more than in 2016 – sustainability and the power of tourism to contribute to international understanding were key themes throughout the evening’s remarks.

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For the Vancouver Courier: No limes, please: Slow sipping with a tequila sommelier

“What is the best tequila?”

It’s a common question for visitors to Mexico. But even after 15 years of studying Mexico’s national spirit, it’s one Audrey Formisano can’t answer.

“I can tell you which one I like,” says Formisano, the tequila sommelier (or “tequilaier”) at Marriott Puerto Vallarta Resort & Spa. “But you have to try a lot to find out which one you like best.”

Read the rest: Vancouver Courier

For S-Media: You Ski, They Play: A Golden, B.C., Itinerary for the Non-Skiers You Can’t Help But Love


When you think of Golden, B.C., your mind probably skips straight to flying through powder on the 1,260 metres of vertical drop at Kicking Horse Mountain Resort. But if your partner or the kids aren’t quite as into skiing as you are (hey, nobody’s perfect), there’s plenty more action to keep them entertained in this charming mountain town.

Here’s a full-day itinerary to keep your family going full-tilt while you take on Kicking Horse’s 2,800 skiable acres. After all, keeping the family happy gives you a better chance of sneaking in an extra day to take on just a few more runs.

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28 Twitter Statistics All Marketers Need to Know in 2018

When crafting a marketing strategy, data is your best friend. Knowing exactly who is using a particular social network—and what they’re looking for when they do—is key to creating a social presence that creates engagement, brand awareness, and even sales.

Here, we dig deep to uncover all of the most important Twitter stats for social media marketers, so you can plan and execute a Twitter marketing plan that works for your brand…

Read the rest on the Hootsuite blog