All posts by Christina

For Hootsuite: How to Get More Instagram Followers: The Ultimate Guide

With more than 700 million active monthly users, Instagram offers plenty of potential followers for businesses of all sizes. And those followers are worth pursuing, since Instagrammers have shown they’re ready to engage with businesses both within and outside of the app.

More than 80 percent of Instagram users follow at least one business, and every month over 120 million Instagrammers engage with brands in meaningful ways—like visiting their website, getting directions to a business location, or getting in touch directly by phone, email, or direct message.

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For PAXnewsWest: TravCorp showcases the culinary side of Thailand

598c9f673b76a764793510The Travel Corporation and the Tourism Authority of Thailand hosted a media dinner in Vancouver last night to celebrate a new season of Thailand itineraries from TTC’s brands.

Citing Tourism Industry Association of Canada statistics showing that 35 per cent of current travel is based on culinary tourism, and 50 per cent of travellers say food influences their travel decisions, The Travel Corporation made food the prime focus of the evening – from the family-style Thai dinner to the presentation by Instagram food photographer and cookbook author Dennis Prescott.

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For Hootsuite: A/B Testing on Social Media: How to Do it with Tools You Already Have

A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign.

It was a time-consuming process, since they had to start their tests many weeks—or even months—in advance of a campaign launch.

Fortunately for modern marketers, social media A/B testing is possible in real time…

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For Hootsuite: 8 Simple Ways to Generate Leads With Social Media

Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program…

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For YP Dine: Vancouver’s best rooftop patios

After a long, soggy Vancouver winter that drizzled its way right into spring, there’s nothing to perk up Vancouverites’ spirits like a sunny afternoon on a rooftop patio. A glimpse of the city’s killer views from any one of these perched hotspots makes all those rainy days seem like a distant memory. Grab a seat for your dose of vitamin D.

Read the list at YP Dine 

For Hootsuite: Messenger Apps for Business: How to Use Chat for Marketing

Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an increase of almost 16 percent over 2015.

According to Nielsen’s Facebook Messaging Survey, 59 percent of people use messaging apps more now than they did two years ago, and 56 percent expect to use messaging even more over the next two years…

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