Measuring the return on investment (ROI) of social is still the biggest challenge for social media marketers in North America, according to eMarketer. Perhaps it's not surprising, then, that their second-biggest challenge is securing budget and resources. After all, if you can't show the ROI, where's the motivation to make the investment in the first place?
Visit Dallas met with Vancouver travel media yesterday to highlight new developments in the city and celebrate the launch of the new Air Canada direct flight to Dallas/Fort Worth Airport from YVR. Key to their message was that Dallas has more to offer than just what you've seen on TV.
Busabout welcomed 50 travel agents, media, and social influencers to Grandview Lanes in Vancouver last week for a night of glow-in-the-dark bowling to celebrate the launch of their 2017 Europe brochure.
Why bowling?
"It's a bit of fun to get everybody involved,†Damien Bennett, Busabout's sales director for North America, told PAX. "One of the great things about Busabout is that many people travel as individuals, but they meet new friends and end up travelling together. This captures that same spirit.â€
The international terminal of Vancouver International Airport (YVR) has launched a new full-service West Coast dining experience in the form of Lift Bar & Grill, a sister location to the iconic restaurant in Vancouver's Coal Harbour.
Let's be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information ("you'll never believe what happened next!â€) or misleading readers ("lose 30 pounds by eating this one weird food!â€).
Instead, it's about crafting quality social media content that provides clear value and compels readers to click through to your website or blog to further engage with you and your brand. Here are seven key ways to make your content more clickable.