For Time Out Amsterdam: The 11 best cafés in Amsterdam

The first lesson of café culture in Amsterdam is that a coffeeshop is not your standard coffeeshop. The former offers a high that doesn’t come from caffeine…

If it is a coffee break that you are looking for, you want a café. The choices are abundant, from cozy hideaways that embody the untranslatable Dutch concept of gezelligheid (a kind of cosiness) to bright and modern spaces in up-and-coming neighbourhoods. Not a fan of coffee? Order a mint tea: instead of a tea bag, your mug will be stuffed with fresh bunches of mint and served with honey—and probably a little cookie, too.

Read the rest at TimeOut.com

For BCBusiness: 5 must-visit Oliver Osoyoos wineries for foodies

Best known as a wine destination in B.C.’s Okanagan Valley, Oliver has plenty to offer foodies too. Local vineyards are getting creative with their cuisine, showcasing the abundance of the area’s farms and fields in addition to award-winning grapes. From a quick lunch break to world-class dining, these wineries combine acclaimed wines with uncommonly delicious food, each in a vineyard setting that provides a feast for the eyes…

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For Hootsuite: How to Conduct a Social Media Audit

Conducting a social media audit is a key part of developing—or updating—an effective social media marketing plan. Before you can think strategically about your social media use, you need to document and evaluate your existing efforts.

This allows you to determine what’s working and what’s not, while also identifying impostor accounts, outdated profiles, and new opportunities for social engagement.

Put all that learning together and you’ll be well equipped to make the most of your social budget and maximize ROI. We’ve laid the process out for you step-by-step, complete with a template to make sure you keep track of all the important details…

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For Hootsuite: How to Use Facebook Custom Audiences: A Step-by-Step Guide

With 1.47 billion daily active users, Facebook offers a huge potential audience for advertisers. So huge, in fact, that it’s important to laser-target your ads to make sure you reach the Facebook users who are most likely to be interested in your business. This allows you to minimize your ad spend and maximize ROI.

Facebook Custom Audiences offer some of the best targeting available. They are highly defined groups of people who already have a relationship with your business, such as past customers, people who have visited your website, or people who have installed your app.

Even better, Custom Audiences can be used to create lookalike audiences—new potential fans, followers, and customers who share key characteristics with your existing customers and fans…

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For Hootsuite: 8 Social Media Security Tips to Mitigate Risks

There’s no doubt social has made the world a more connected place. In most cases, that’s a good thing. But all those connections also create unprecedented access to people’s and business’ information. And that can be a very bad thing when hackers and scammers get involved.

Giving up social media is not a reasonable option. But neither is it reasonable to carry on as if social networks are always safe and secure. You need to take steps to protect your company against some of the most common social media security threats. Here’s where to start…

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For the Ensemble Travel E-zine: Three Mexican Festivals You Won’t Want to Miss

Festivals in Mexico offer a unique way to connect to the culture. These colorful celebrations are a whirlwind of activity, and it’s easy for visitors to participate. Ask your travel agent for advice on a guided trip to experience the festivities through the eyes of a local guide, or just stroll the streets and soak it all in…

Read the rest in the Ensemble Travel E-zine

For Hootsuite: How to Use Facebook Audience Insights to Improve Targeting

Facebook Audience Insights gives you a ton of data on your target demographic, which will help you laser-target your ads. And better targeting means you only pay to reach the people who are most likely to become customers.

It can also help you tailor your posts to ensure you’re providing the right content, in the right voice, and at the right time to best connect with the followers you already have.

You can get high-level information about your followers like age and gender. Or you can get more detailed insights like job titles, hobbies, and relationship status…

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For PAXnewsWest.com: Vegan influencers join Intrepid’s vegan food tour launch event in Vancouver

Three Vancouver-based vegan influencers joined Intrepid Travel at a launch event this week to highlight the company’s first three vegan food tours, set to launch in 2019.

 

Zach Berman, Steph Yu and Erin Ireland joined the pilot trip to India and helped shape the final itinerary. All three agreed that the tour offered the opportunity to dive into local foods and culture in a way that’s often not available to those with dietary restrictions.

Read the rest at PAXnewsWest.com

A freelance travel & lifestyle writer/editor in Vancouver, B.C.