28 Twitter Statistics All Marketers Need to Know in 2018

When crafting a marketing strategy, data is your best friend. Knowing exactly who is using a particular social network—and what they’re looking for when they do—is key to creating a social presence that creates engagement, brand awareness, and even sales.

Here, we dig deep to uncover all of the most important Twitter stats for social media marketers, so you can plan and execute a Twitter marketing plan that works for your brand…

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For Hootsuite: Everything You Need to Know About Using Facebook Groups for Business

Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s experience on Facebook”…

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For Hootsuite: How to Use Pinterest for Business: 8 Strategies You Need to Know

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women aged 25 to 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men…

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For Roads & Kingdoms: There Are No Polite Canadians When it Comes to Grape-Stomping Glory

As the grapes squish between my toes, I feel two things: slightly cold and very sticky. But mostly, I’m worried about the clock.

This is not exactly old-school winemaking, in which stompers tread slowly and carefully to avoid crushing the seeds, which can ruin the taste of the finished wine. It’s more like an episode of I Love Lucy.

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For BCLiving: 5 Must-visit Oliver Osoyoos Wineries for Foodies

163176_maxBest known as a wine destination in B.C.’s Okanagan Valley, Oliver has plenty to offer foodies too. Local vineyards are getting creative with their cuisine, showcasing the abundance of the area’s farms and fields in addition to award-winning grapes. From a quick lunch break to world-class dining, these wineries combine acclaimed wines with uncommonly delicious food, each in a vineyard setting that provides a feast for the eyes…

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For YP Dine: Sweet spots for a slice: Vancouver’s best pie shops

Move over fancy cupcakes and designer doughnuts – pies are making a comeback. A new generation of young bakers are shaking things up with fun shops and innovative flavours that will satisfy the most modern palate, and classic pie shops continue to deliver the quality that has kept them in business for decades. No matter what kind of pie you’re craving, here’s where to find the perfect slice.

Read the list at YP Dine

A freelance travel & lifestyle writer/editor in Vancouver, B.C.