For Hootsuite: 15 Social Video Metrics that Really Matter

Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads. The same principle applies to social video.

With videos on various social networks racking up billions of views per day and more than 70 percent of U.S. marketers planning to use social video ads, you need to measure and refine your social video strategy based on solid, numbers-based intelligence…

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For Hootsuite: Using Facebook Lead Ads to Grow Your Business—7 Smart Ideas

More than half of the 324.5 million people in the United States use Facebook—eMarketer estimates that 171.4 million Americans will use the social network at least monthly in 2017. And if that number sounds big, keep in mind that about 85 percent of Facebook users actually live outside of the United States and Canada; the social network has a total of 1.86 billion monthly active users worldwide.

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A freelance travel & lifestyle writer/editor in Vancouver, B.C.