For Hootsuite: What is Social Selling, and Why Should Your Brand Care?

Social selling: by now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016?…

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For Hootsuite: How to Use Twitter Ads: The Complete Guide for Business

Since it launched 10 years ago, Twitter has become a prime way for people to interact with brands, from contests to customer service to Twitter chats and more. With 313 million active users, there are plenty of potential eyeballs out there for your brand messaging. But with 500 million Tweets sent per day, it can also be easy for your message to get lost in the noise…

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For Hootsuite: Social Media Advertising: The Complete Guide

It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020…

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For PAXnewsWest.com: Karuizawa: A year-round resort town one hour from Tokyo

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Just an hour away from Tokyo by bullet train lies a charming mountain town you’ve probably never heard of. But Karuizawa, a popular summer home location for Tokyo residents looking to escape the city heat, welcomes approximately eight million visitors per year, according to Mari Kashiwagi, secretary of the Karuizawa Tourist Association. For several summers in the 1970s, John Lennon and his family were among those visitors, regularly staying at the Mampei Hotel…

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For PAXnewsWest.com: Visit Japan Project 2016: Looking toward 40 million annual visitors by 2020

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Early Tuesday morning local time, an earthquake struck off the coast of Fukushima in the northeast of Japan. The 7.4 magnitude earthquake also shook buildings in Tokyo, where PAX is on location for the Visit Japan Project 2016, but there was no danger in Japan’s capital.

Following that unexpected wake-up call, we explored the Asakusa area…

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For REW.ca: Five Great Thing About Living in … Richmond

Located just south of the Fraser River, Richmond is literally minutes from Vancouver by car or transit. The city’s large Asian community (65 per cent of residents) makes it an important hub of Asian culture in the Lower Mainland.

It’s also a culturally significant site of Metro Vancouver’s maritime history, with National Historic Sites at the Gulf of Georgia Cannery and Britannia Shipyards.

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For Hootsuite: Struggling to Find That Stat? Research Tips for Social Media Marketers

Content may be king, but poorly researched content can make you look more like the court jester.

Developing your research skills will ensure that your writing for content marketing and social sharing helps solidify your reputation as an expert in your field. But it’s a wild and woolly world of information out there, and it can sometimes be tricky to find the precise bit of data you’re looking for from a credible source…

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A freelance travel & lifestyle writer/editor in Vancouver, B.C.