Category Archives: Writing samples

For Hootsuite: Everything You Need to Know About Using Facebook Groups for Business

Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that Facebook has identified as “very meaningful”—communities that “quickly become the most important part of someone’s experience on Facebook”…

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For Hootsuite: How to Use Pinterest for Business: 8 Strategies You Need to Know

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women aged 25 to 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men…

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For Roads & Kingdoms: There Are No Polite Canadians When it Comes to Grape-Stomping Glory

As the grapes squish between my toes, I feel two things: slightly cold and very sticky. But mostly, I’m worried about the clock.

This is not exactly old-school winemaking, in which stompers tread slowly and carefully to avoid crushing the seeds, which can ruin the taste of the finished wine. It’s more like an episode of I Love Lucy.

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For BCLiving: 5 Must-visit Oliver Osoyoos Wineries for Foodies

163176_maxBest known as a wine destination in B.C.’s Okanagan Valley, Oliver has plenty to offer foodies too. Local vineyards are getting creative with their cuisine, showcasing the abundance of the area’s farms and fields in addition to award-winning grapes. From a quick lunch break to world-class dining, these wineries combine acclaimed wines with uncommonly delicious food, each in a vineyard setting that provides a feast for the eyes…

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For YP Dine: Sweet spots for a slice: Vancouver’s best pie shops

Move over fancy cupcakes and designer doughnuts – pies are making a comeback. A new generation of young bakers are shaking things up with fun shops and innovative flavours that will satisfy the most modern palate, and classic pie shops continue to deliver the quality that has kept them in business for decades. No matter what kind of pie you’re craving, here’s where to find the perfect slice.

Read the list at YP Dine

For Hootsuite: How to Get More Facebook Likes: 10 Tactics That Actually Work

How many Facebook Likes does your business Page have? If you’re immersed in social media marketing, you probably know this number off the top of your head.

With more than two billion users, Facebook offers a huge potential audience for your business. But with more than 60 million active Facebook business Pages on the network, there’s also a lot of competition for those all-important Likes.

There’s no getting around it: getting more Likes is a critical part of your Facebook marketing strategy. But you can’t get so focused on Likes that you lose sight of what Facebook is all about…

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For Hootsuite: How to Use Snapchat Memories to Grow and Engage Your Audience

Snapchat’s 173 million daily active users open the app on average more than 18 times per day, spending at least 30 minutes with it daily. And just in case you think those users are all kids who don’t matter to your brand, consider that a full 42 percent of Snapchatters are over the age of 24.

While Snapchat got its start as a self-destructing photo-sharing app, it has evolved into a unique social network that offers staying power in the form of Snapchat Memories…

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