Category Archives: Writing samples

For Roads and Kingdoms: Finding the Perfect Cocktail and the Perfect Retirement Goals in One Day

NiceI first spotted the curious restaurant while walking with my mom along the waterfront just north of Nice, France. Perched on a tiny rock pillar out in the sea, it was impossible to miss. But it was not a day for lingering, so we walked on, climbed up onto Mont Boron and then back down to the neighboring town of Villefranche-sur-Mer, striding past hillside homes and kitchen gardens, where chickens lounge away their days under the shade of olive and citrus trees.

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For Hootsuite: How the Instagram Algorithm Works (And How to Make it Work For You)

Now that Instagram has reached 700 million monthly active users, there’s way more great content on the network than anyone could possibly hope to keep up with. In fact, according to Instagram’s own numbers, users miss on average 70 percent of the content in their feeds.

With that in mind, the network introduced the Instagram algorithm, which uses a variety of signals to determine which posts appear at the top of a user’s feed. The idea is to make sure each user sees the posts that they’re most likely to care about, increasing overall engagement with the network as a whole…

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For Hootsuite: How to Get More Instagram Followers: The Ultimate Guide

With more than 700 million active monthly users, Instagram offers plenty of potential followers for businesses of all sizes. And those followers are worth pursuing, since Instagrammers have shown they’re ready to engage with businesses both within and outside of the app.

More than 80 percent of Instagram users follow at least one business, and every month over 120 million Instagrammers engage with brands in meaningful ways—like visiting their website, getting directions to a business location, or getting in touch directly by phone, email, or direct message.

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For PAXnewsWest: TravCorp showcases the culinary side of Thailand

598c9f673b76a764793510The Travel Corporation and the Tourism Authority of Thailand hosted a media dinner in Vancouver last night to celebrate a new season of Thailand itineraries from TTC’s brands.

Citing Tourism Industry Association of Canada statistics showing that 35 per cent of current travel is based on culinary tourism, and 50 per cent of travellers say food influences their travel decisions, The Travel Corporation made food the prime focus of the evening – from the family-style Thai dinner to the presentation by Instagram food photographer and cookbook author Dennis Prescott.

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For Hootsuite: A/B Testing on Social Media: How to Do it with Tools You Already Have

A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign.

It was a time-consuming process, since they had to start their tests many weeks—or even months—in advance of a campaign launch.

Fortunately for modern marketers, social media A/B testing is possible in real time…

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