Category Archives: Writing samples

For PAX News: Copenhagen sees tourism boost from IIHF Ice Hockey World Championship

Hosting the International Ice Hockey Federation Men’s World Championship was a tourism boon for Copenhagen and nearby co-host city Herning.

Hotel occupancy of Copenhagen’s 22,000 rooms was nearly 100 per cent for most of the tournament, which wrapped up Sunday (May 20) at Royal Arena. Compare that to 86 per cent occupancy in May of last year, according to statistics from Wonderful Copenhagen. The municipality estimates that the tournament has resulted in 60,000 bed nights…

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For Canadian Traveller: From Windmills to Wine: Why Solvang Makes a One-Of-A-Kind California Getaway

Founded in 1911 by Danish educators, Solvang offers plenty of ways for visitors to experience its authentic Scandinavian history. The Elverhoj Museum, housed in a building modelled after an 18th-century Danish farmhouse, documents Solvang’s heritage, with locally made handicrafts available in the museum shop. For a look into the life of one of Denmark’s best-known literary figures, visit the Hans Christian Andersen Museum, located in The Book Loft building…

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For Hootsuite: The 4 Lessons Any Brand Can Learn From Nat Geo’s Social Media Success

With more than 45 million fans on Facebook and 86 million followers on Instagram, National Geographic is one of the top non-celebrity brands in the social sphere. If you’re following Nat Geo on any of their channels, you already understand why. Their photos and videos are stunning and their storytelling is top notch.

Behind the scenes, National Geographic’s social strategy is based on four core guiding principles, as we learned from Annabelle Canwell (National Geographic’s SVP of travel partnerships) at the recent ITB Berlin travel conference in Germany. Let’s take a look at the lessons these principles hold for any brand trying to build a strong presence on social…

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For PAX News: ITB closes with positive outlook for 2018 travel trends

thumb_35663_1200_1_0_0_autoITB Berlin wrapped up Sunday after five days of trade and consumer interactions with more than 10,000 exhibitors from 186 countries and regions spread across the 26 halls of the Berlin Exhibition Grounds.

The show was booked to capacity, with a five per cent increase in business volume over 2017. Approximately 110,000 trade visitors and 60,000 consumers visited the trade show…

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For PAX News: “Tourism thrives on openness to the world”: Merkel opens ITB Berlin


ITB Berlin, the world’s largest travel trade show, kicked off last night (March 6) in Berlin with an opening ceremony featuring speeches from German Federal Chancellor Angela Merkel and the Secretary of the UN World Tourism Organization, Zurab Pololikashvili, among other dignitaries.

With more than 1.3 billion international tourism trips in 2017 – a record number, and 90 million more than in 2016 – sustainability and the power of tourism to contribute to international understanding were key themes throughout the evening’s remarks.

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