Category Archives: Writing samples

For Hootsuite: 8 Free Resources to Soundtrack Your Social Video Without Getting Sued

If you’re posting social videos to YouTube, you should know that the site takes audio copyright very seriously. If you include music that doesn’t belong to you, your video will likely be taken down from the site, and after three “copyright strikes,” your account will be terminated—and you’ll be barred from creating a new account…

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News reporting for

I’ve recently wrapped up a two-week stint covering a staff vacation at, the online arm of Real Estate Weekly. Here are the stories:

For Hootsuite: The Facebook Pixel: What It Is and How to Use It

If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel.

What is a Facebook pixel?

A Facebook pixel is code that you place on your website. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website.

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For Travel Nevada showcases a state’s worth of stories in Vancouver

Travel Nevada welcomed about 70 travel agents and media to a Vancouver networking reception last week, where they had the chance to meet with 12 partner organizations representing tourism opportunities in the Silver State.

“The partners are here to raise awareness of things people don’t know about,” Chris Moran, Travel Nevada’s public relations specialist, told PAX. “We’re hoping people give Nevada another look. We think the state as a whole is a good place to visit – we’re eager to show it off.”

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For Hootsuite: How to Use UTM Parameters to Track Social Media Success

Measuring the return on investment (ROI) of social is still the biggest challenge for social media marketers in North America, according to eMarketer. Perhaps it’s not surprising, then, that their second-biggest challenge is securing budget and resources. After all, if you can’t show the ROI, where’s the motivation to make the investment in the first place?

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For Hootsuite: 15 Social Video Metrics that Really Matter

Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads. The same principle applies to social video.

With videos on various social networks racking up billions of views per day and more than 70 percent of U.S. marketers planning to use social video ads, you need to measure and refine your social video strategy based on solid, numbers-based intelligence…

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