<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.3.3" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Vancouver Writer and Editor Blog</title>
	<link>http://www.christinanewberry.com/blog</link>
	<description>Vancouver Writer and Editor Blog</description>
	<pubDate>Thu, 23 Oct 2008 01:14:25 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
	<language>en</language>
			<item>
		<title>I&#8217;m not sure a granite hairdryer is  a good idea</title>
		<link>http://www.christinanewberry.com/blog/im-not-sure-a-granite-hairdryer-is-a-good-idea/</link>
		<comments>http://www.christinanewberry.com/blog/im-not-sure-a-granite-hairdryer-is-a-good-idea/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 01:13:32 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Cautionary tales]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/im-not-sure-a-granite-hairdryer-is-a-good-idea/</guid>
		<description><![CDATA[When editing corporate copy, I see a lot of simple mistakes that end up making the business sound pretty goofy. Here&#8217;s a typical example of a common mistake:
Suites have newly renovated bathrooms with granite counter tops and hairdryers.
The granite counter tops sound great, but those granite hairdryers are probably pretty heavy&#8230;
The problem here is that [...]]]></description>
			<content:encoded><![CDATA[<p>When editing corporate copy, I see a lot of simple mistakes that end up making the business sound pretty goofy. Here&#8217;s a typical example of a common mistake:</p>
<blockquote><p>Suites have newly renovated bathrooms with granite counter tops and hairdryers.</p></blockquote>
<p>The granite counter tops sound great, but those granite hairdryers are probably pretty heavy&#8230;</p>
<p>The problem here is that the adjective (granite) looks like it&#8217;s modifying  both nouns (counter tops and hairdryers). The simplest way to solve this problem is to switch the sentence around:</p>
<blockquote><p> Suites have newly renovated bathrooms with hairdryers and granite counter tops.</p></blockquote>
<p>Are you scaring potential customers away by unwittingly threatening them with extra-heavy small appliances? A <a href="http://www.christinanewberry.com" >good editor </a>can save you from embarrassing mistakes that cost you customers and leads.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/im-not-sure-a-granite-hairdryer-is-a-good-idea/feed/</wfw:commentRss>
		</item>
		<item>
		<title>I know it&#8217;s the Internet, but still&#8230;</title>
		<link>http://www.christinanewberry.com/blog/i-know-its-the-internet-but-still/</link>
		<comments>http://www.christinanewberry.com/blog/i-know-its-the-internet-but-still/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 09:14:16 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Cautionary tales]]></category>

		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/i-know-its-the-internet-but-still/</guid>
		<description><![CDATA[I&#8217;ve said it before: I understand that the Internet is not a medium known for its focus on grammatical correctness. Still, you&#8217;d think a site claiming to offer job opportunities for freelance writers might try a little harder than most. That&#8217;s why this is a little distressing:

I can almost forgive the wonky capitalization and inconsistent [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve said it before: I understand that the Internet is not a medium known for its focus on grammatical correctness. Still, you&#8217;d think a site claiming to offer job opportunities for freelance writers might try a little harder than most. That&#8217;s why this is a little distressing:</p>
<p><a href="http://www.christinanewberry.com/blog/wp-content/uploads/2008/10/untitled.jpg" title="untitled.jpg" ><img src="http://www.christinanewberry.com/blog/wp-content/uploads/2008/10/untitled.jpg" alt="untitled.jpg" /></a></p>
<p>I can almost forgive the wonky capitalization and inconsistent use of end punctuation. But a question with no question mark and a contraction with no apostrophe are really beyond reproach &#8212; never mind the missing hyphen.</p>
<p>This ad could have benefited from a once-over by a &#8220;natural born&#8221; <a href="http://www.christinanewberry.com" >editor</a>. If you&#8217;re spending money on advertising, it only makes sense to invest in a quick proof-read to make sure you&#8217;re not embarrassed &#8212; or even driving potential customers away.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/i-know-its-the-internet-but-still/feed/</wfw:commentRss>
		</item>
		<item>
		<title>It&#8217;s true: Capitalization Matters</title>
		<link>http://www.christinanewberry.com/blog/its-true-capitalization-matters/</link>
		<comments>http://www.christinanewberry.com/blog/its-true-capitalization-matters/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 23:22:36 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Cautionary tales]]></category>

		<category><![CDATA[proofreading]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/its-true-capitalization-matters/</guid>
		<description><![CDATA[I was walking home the other day and passed a dry cleaning shop called &#8220;Mia Dry Cleaning.&#8221; Now, Mia is a perfectly fine name for a dry cleaning shop. But when they write their name in all caps on the awning, you don&#8217;t read it as Mia. What you see is:
 MIA Dry Cleaning
I don&#8217;t know [...]]]></description>
			<content:encoded><![CDATA[<p>I was walking home the other day and passed a dry cleaning shop called &#8220;Mia Dry Cleaning.&#8221; Now, Mia is a perfectly fine name for a dry cleaning shop. But when they write their name in all caps on the awning, you don&#8217;t read it as Mia. What you see is:</p>
<blockquote><p> MIA Dry Cleaning</p></blockquote>
<p>I don&#8217;t know about you, but that&#8217;s not the place I&#8217;d choose to take my most expensive shirts&#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/its-true-capitalization-matters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Further proof that headlines are the most common place for errors</title>
		<link>http://www.christinanewberry.com/blog/further-proof-that-headlines-are-the-most-common-place-for-errors/</link>
		<comments>http://www.christinanewberry.com/blog/further-proof-that-headlines-are-the-most-common-place-for-errors/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 04:31:16 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Scary reads]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/further-proof-that-headlines-are-the-most-common-place-for-errors/</guid>
		<description><![CDATA[Yahoo! News: Entertainment News - Trump to buy McMahon&#8217;s home, let him leave there (AP) 
&#160;
Um, let him *leave* there? Surely enough, clicking through to the story reveals that, in fact, Trump will let McMahon *live* there (which is essentially the opposite of leaving).
]]></description>
			<content:encoded><![CDATA[<p id=":ri" class="cW9vXe"><span class="Qgpvwf">Yahoo! News: Entertainment News</span> - <a href="http://us.rd.yahoo.com/dailynews/rss/entertainment/*http://news.yahoo.com/s/ap/20080815/ap_en_tv/people_ed_mcmahon" class="l73JSe" onclick="javascript:pageTracker._trackPageview('/outbound/article/us.rd.yahoo.com');">Trump to buy McMahon&#8217;s home, let him leave there (AP)</a> <span class="h1t7l"></span></p>
<p id=":ri" class="cW9vXe">&nbsp;</p>
<p id=":ri" class="cW9vXe">Um, let him *leave* there? Surely enough, clicking through to the story reveals that, in fact, Trump will let McMahon *live* there (which is essentially the opposite of leaving).</p>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/further-proof-that-headlines-are-the-most-common-place-for-errors/feed/</wfw:commentRss>
		</item>
		<item>
		<title>I know what it means, but what does it *say*?</title>
		<link>http://www.christinanewberry.com/blog/i-know-what-it-means-but-what-does-it-say/</link>
		<comments>http://www.christinanewberry.com/blog/i-know-what-it-means-but-what-does-it-say/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 00:37:13 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/i-know-what-it-means-but-what-does-it-say/</guid>
		<description><![CDATA[
For years I drove past this sign every day on the bus, and it has always driven me crazy. I understand what it is supposed to mean. Making wine at this location will save you money. But what on earth is that second line supposed to say when you read it to yourself in your [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.christinanewberry.com/blog/wp-content/uploads/2008/08/img_0776.JPG" title="img_0776.JPG" ><img src="http://www.christinanewberry.com/blog/wp-content/uploads/2008/08/img_0776.JPG" alt="img_0776.JPG" /></a></p>
<p>For years I drove past this sign every day on the bus, and it has always driven me crazy. I understand what it is supposed to mean. Making wine at this location will save you money. But what on earth is that second line supposed to say when you read it to yourself in your head: Saving dollars?  Saving moneys? Savings?</p>
<p>I just don&#8217;t know, and that apostrophe just makes it all the more painful. If they really felt they needed that $ symbol, the most logical way to phrase it would have been the simplest: Save $</p>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/i-know-what-it-means-but-what-does-it-say/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Maybe &#8220;you&#8221; should learn what quotation marks are for&#8230;</title>
		<link>http://www.christinanewberry.com/blog/maybe-you-should-learn-what-quotation-marks-are-for/</link>
		<comments>http://www.christinanewberry.com/blog/maybe-you-should-learn-what-quotation-marks-are-for/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 05:21:32 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Rants]]></category>

		<category><![CDATA[Scary reads]]></category>

		<category><![CDATA[punctuation]]></category>

		<category><![CDATA[vancouver editor]]></category>

		<category><![CDATA[vancouver writer]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/maybe-you-should-learn-what-quotation-marks-are-for/</guid>
		<description><![CDATA[Again, I must say that I understand Internet advertising may be an unfair place to go looking for grammatical and punctuation screw-ups. But still &#8212; I couldn&#8217;t ignore this ad:

 What on earth does the person who wrote this ad think those quotation marks mean? Probably the same thing as the guy who wrote the [...]]]></description>
			<content:encoded><![CDATA[<p>Again, I must say that I understand Internet advertising may be an unfair place to go looking for grammatical and punctuation screw-ups. But still &#8212; I couldn&#8217;t ignore this ad:</p>
<p align="center"><a href="http://www.christinanewberry.com/blog/wp-content/uploads/2008/07/fat.jpg" title="fat.jpg" ><img src="http://www.christinanewberry.com/blog/wp-content/uploads/2008/07/fat.jpg" alt="fat.jpg" /></a></p>
<p> What on earth does the person who wrote this ad think those quotation marks mean? Probably the same thing as the guy who wrote the sign I used to pass by at the skytrain station that read:</p>
<blockquote><p>We prepare &#8220;fresh&#8221; food daily.</p></blockquote>
<p>*sigh*</p>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/maybe-you-should-learn-what-quotation-marks-are-for/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why those cheap SEO articles and press releases outsourced to foreign writers aren&#8217;t working as well as you think</title>
		<link>http://www.christinanewberry.com/blog/why-those-cheap-seo-articles-and-press-releases-outsourced-to-foreign-writers-arent-working-as-well-as-you-think/</link>
		<comments>http://www.christinanewberry.com/blog/why-those-cheap-seo-articles-and-press-releases-outsourced-to-foreign-writers-arent-working-as-well-as-you-think/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 17:22:47 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Rants]]></category>

		<category><![CDATA[press release]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[SEO article]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/why-those-cheap-seo-articles-and-press-releases-outsourced-to-foreign-writers-arent-working-as-well-as-you-think/</guid>
		<description><![CDATA[Today&#8217;s post is a rant about why $3 SEO articles outsourced to writers in low-income countries are not working as well as their writers claim. Yes, the articles and press releases may rank well &#8212; but are they actually driving any new eyeballs to your site?
On this page, you can learn why the answer is [...]]]></description>
			<content:encoded><![CDATA[<p>Today&#8217;s post is a rant about why $3 SEO articles outsourced to writers in low-income countries are not working as well as their writers claim. Yes, the articles and press releases may rank well &#8212; but are they actually driving any new eyeballs to your site?</p>
<p><a href="http://www.christinanewberry.com/blog/about/why-those-cheap-seo-articles-and-press-releases-outsourced-to-foreign-writers-arent-working-as-well-as-you-think/" >On this page,</a> you can learn why the answer is probably no.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/why-those-cheap-seo-articles-and-press-releases-outsourced-to-foreign-writers-arent-working-as-well-as-you-think/feed/</wfw:commentRss>
		</item>
		<item>
		<title>And you want me to take your IQ test?</title>
		<link>http://www.christinanewberry.com/blog/and-you-want-me-to-take-your-iq-test/</link>
		<comments>http://www.christinanewberry.com/blog/and-you-want-me-to-take-your-iq-test/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 07:02:23 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Rants]]></category>

		<category><![CDATA[Scary reads]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/2008/06/26/and-you-want-me-to-take-your-iq-test/</guid>
		<description><![CDATA[I&#8217;ll admit that Internet advertising banners are not necessarily expected to adhere to the strictest rules of spelling and grammar.
But surely if you expect me to have any interest in your &#8220;IQ Quiz,&#8221; you should at least know when to use &#8220;a&#8221; and when to use &#8220;an&#8221;&#8230; and that&#8217;s as far as I&#8217;m going to [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ll admit that Internet advertising banners are not necessarily expected to adhere to the strictest rules of spelling and grammar.</p>
<p>But surely if you expect me to have any interest in your &#8220;IQ Quiz,&#8221; you should at least know when to use &#8220;a&#8221; and when to use &#8220;an&#8221;&#8230; and that&#8217;s as far as I&#8217;m going to go in my linguistic analysis of this ad. Otherwise my brain might fall out.</p>
<p><a href="http://www.christinanewberry.com/blog/wp-content/uploads/2008/06/untitled1.jpg" title="untitled1.jpg" ></a></p>
<p style="text-align: center"><a href="http://www.christinanewberry.com/blog/wp-content/uploads/2008/06/untitled1.jpg" title="untitled1.jpg" ><img src="http://www.christinanewberry.com/blog/wp-content/uploads/2008/06/untitled1.jpg" alt="untitled1.jpg" hspace="20" /></a></p>
<p><a href="javascript:void(0)" id="file-link-31" title="untitled1.jpg" class="file-link image">  </a><a href="http://www.christinanewberry.com/blog/wp-content/uploads/2008/06/untitled1.jpg" title="untitled1.jpg"><br />
</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/and-you-want-me-to-take-your-iq-test/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Beaconicity? A non-word? C&#8217;mon now&#8230;</title>
		<link>http://www.christinanewberry.com/blog/beaconicity-a-non-word-cmon-now/</link>
		<comments>http://www.christinanewberry.com/blog/beaconicity-a-non-word-cmon-now/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 16:46:13 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Great reads]]></category>

		<category><![CDATA[Scary reads]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[editor]]></category>

		<category><![CDATA[language use]]></category>

		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/2008/06/22/beaconicity-a-non-word-cmon-now/</guid>
		<description><![CDATA[As an editor, I am firmly opposed to using a five-syllable word when there&#8217;s a perfectly good one- or two-syllable one that says exactly what you mean, especially when it can make your meaning less clear.
So I offer my enthusiastic congratulations to the Local Government Association, a group that represents city councils in the UK, [...]]]></description>
			<content:encoded><![CDATA[<p>As an <a href="http://www.christinanewberry.com/" >editor</a>, I am firmly opposed to using a five-syllable word when there&#8217;s a perfectly good one- or two-syllable one that says exactly what you mean, especially when it can make your meaning less clear.</p>
<p>So I offer my enthusiastic congratulations to the Local Government Association, a group that represents city councils in the UK, for their recent banning of 100 &#8220;non-words&#8221; that have recently cropped up in bureaucratic correspondence, but that baffle the general population &#8212; the very people these local councils are meant to serve.</p>
<p><a href="http://www.guardian.co.uk/society/2008/jun/21/localgovernment?commentpage=1" target="_blank" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.guardian.co.uk');">Here&#8217;s an article from The Guardian</a> that explains the move, and contains these insightful words from the association&#8217;s chairman:</p>
<blockquote><p> Why do we have to have &#8216;coterminous, stakeholder engagement&#8217; when we could just &#8216;talk to people&#8217; instead?</p></blockquote>
<p><a href="http://www.telegraph.co.uk/news/2163704/Top-10-council-jargon-terms---and-what-they-really-mean.html" target="_blank" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.telegraph.co.uk');">Here&#8217;s a list of the top ten terms </a>&#8211; with plain-English translations &#8212; from The Telegraph.  My favourite?</p>
<blockquote><p> Predictors of Beaconicity: Signs that a council may win an award</p></blockquote>
<p>Of course. Who wouldn&#8217;t have understood that?</p>
<blockquote></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/beaconicity-a-non-word-cmon-now/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Throw in one more comma and it&#8217;s done&#8230;</title>
		<link>http://www.christinanewberry.com/blog/throw-in-one-more-comma-and-its-done/</link>
		<comments>http://www.christinanewberry.com/blog/throw-in-one-more-comma-and-its-done/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 05:42:48 +0000</pubDate>
		<dc:creator>Christina</dc:creator>
		
		<category><![CDATA[Rants]]></category>

		<category><![CDATA[Scary reads]]></category>

		<category><![CDATA[commas]]></category>

		<category><![CDATA[proofreader]]></category>

		<category><![CDATA[punctuation]]></category>

		<guid isPermaLink="false">http://www.christinanewberry.com/blog/?p=28</guid>
		<description><![CDATA[Why must people do things like this to signs?

Four commas, and not a one of them used correctly. If you&#8217;re going to invest in a sign, I highly recommend splurging on a proofreader!
]]></description>
			<content:encoded><![CDATA[<p>Why must people do things like this to signs?</p>
<p><a href="http://www.christinanewberry.com/blog/wp-content/uploads/2008/06/n546595942_367776_5627.jpg" title="n546595942_367776_5627.jpg" ><img src="http://www.christinanewberry.com/blog/wp-content/uploads/2008/06/n546595942_367776_5627.jpg" alt="n546595942_367776_5627.jpg" /></a></p>
<p>Four commas, and not a one of them used correctly. If you&#8217;re going to invest in a sign, I highly recommend splurging on a <a href="http://www.christinanewberry.com/" >proofreader!</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.christinanewberry.com/blog/throw-in-one-more-comma-and-its-done/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
