For Hootsuite: Facebook Messenger: The Complete Guide for Business

Would you ignore a channel with 1 billion active monthly users? If your brand is not currently using Facebook Messenger, that’s exactly what you’re doing.

If you think messaging apps are just for personal communications, consider this: Nielsen’s Facebook Messaging Survey showed that messaging ranked second out of nine possible modes of communication with business, and that 53 percent of people are more likely to shop with a business they can message directly.

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