For Hootsuite: How the Instagram Algorithm Works (And How to Make it Work For You)

Now that Instagram has reached 700 million monthly active users, there’s way more great content on the network than anyone could possibly hope to keep up with. In fact, according to Instagram’s own numbers, users miss on average 70 percent of the content in their feeds.

With that in mind, the network introduced the Instagram algorithm, which uses a variety of signals to determine which posts appear at the top of a user’s feed. The idea is to make sure each user sees the posts that they’re most likely to care about, increasing overall engagement with the network as a whole…

Read the rest on the Hootsuite blog