Social media compliance: Three words that can strike fear into the heart of any marketer in the regulated industries. At its most basic, social media compliance simply means following the rules when using social media to engage with the public.

But the truth is that social media compliance is hardly ever that simple. The rules are a complicated mix of industry regulations and federal, state, and local laws. Marketers using social media for regulated industries need to understand their compliance obligations. They need to work within the rules to use social media as an effective and appropriate marketing tool…

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