For Hootsuite: How to Use Pinterest for Business: 8 Strategies You Need to Know

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women aged 25 to 54 use Pinterest, too. And while it’s true that the network does have more female users than male, 40 percent of new users are men…

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