For Hootsuite: How to Use Snapchat Memories to Grow and Engage Your Audience

Snapchat’s 173 million daily active users open the app on average more than 18 times per day, spending at least 30 minutes with it daily. And just in case you think those users are all kids who don’t matter to your brand, consider that a full 42 percent of Snapchatters are over the age of 24.

While Snapchat got its start as a self-destructing photo-sharing app, it has evolved into a unique social network that offers staying power in the form of Snapchat Memories…

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