Twitter’s format lends itself to strange abbreviations, missing punctuation, and so on. But if you’re trying to build a business brand — or if you’re a reputable news organization — it’s worth taking a few extra seconds to proofread your tweet and make sure it makes sense and contains no errors (other than those you’ve made to adapt to the 140-character limit). Here’s an example of an unproofed tweet gone wrong, from @cbcnewsbc (the British Columbia arm of the Canadian Broadcasting Corporation):
Today, the Delta, New Westminster and Tsawwassen and Ladner, to finish the day in Richmon
Someone on CBC’s end must have realized the mistake, because the tweet quickly disappeared from @cbcnewsbc‘s profile, and a new tweet was sent. Here’s what they actually meant to say:
Today torch hits Delta,New West,Tsawwassen,Ladner+ Richmond.Share thoughts/impressions at The Hub :http://bit.ly/aV2BB7 #van2010 #olympics
But it’s too late — the mangled tweet survives in TweetDeck.
Here’s a tip that may save you from unproofed tweeting: If you use TweetDeck, disable the option to post simply by hitting “Enter.” You’re much more likely to slow down and check what you’ve written if you have to take your hands off the keyboard to click the “post” button.