Tag Archives: press releases

How to help journalists give you free publicity

For small businesses — in fact, even for large ones — free publicity can be a golden ticket to name recognition, increased web site traffic, and more sales. But to get it, you have to make nice with journalists.

Take a look at this article from Jakob Nielsen that’s packed with really great tips on how to make the most of your web sites’s PR area. Don’t have a PR area? Read the article to find out why you should.