Anyone who’s doing business online knows how important it is to achieve a top ranking in the main search engines, like Google and Yahoo.But with so much competition — sometimes millions of other pages competing for top keywords — how can you get your site moving towards the top?

The best strategy for most small and medium businesses is to combine search-engine-optimized content with press releases and online articles.

It works like this: The top-ranking articles and press releases (which search engines pick up very quickly) draw readers to the articles and press releases, then the content of the press releases and articles must win them over to make them click through to your web site.

“Many web site owners make the mistake of outsourcing their SEO content to providers in India or other low-income countries, because they can get them for cheap,” said Christina Newberry, a writer who regularly achieves top Google rankings for her clients’ press releases and articles.

“But that doesn’t work. The cheap content may rank well, but if the content itself isn’t well written and convincing, no one will click through to your site. You need to build your credibility and make the reader want to learn more to get that critical clickthrough.”

Choosing a writer with experience in SEO, good English language skills, and a flair for creative marketing communication is critical. No matter what you ranking reports might tell you, there’s simply no point in achieving high search engine rankings for content that isn’t any good.

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Christina Newberry is a writer and editor specializing in SEO-optimized articles and press releases for small-to-medium businesses. To see examples of SEO-optimized press releases and articles that actually work, visit www.ChristinaNewberry.com/samples.html