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"There
is no one better to give a complex project with a tight deadline to
than Christina. She has
proven her ability to 'get stuff done' over and over again. Her
attention to detail is fantastic and she
cares about the work she does. She also sees the big picture and keeps
things in context."
Mitch
Tarr
ZinMarketing.com
|
Writing and Editing Samples
Click
on any of the links below to view examples of the writing and editing
work I've already
completed for clients
just like you.
These
pieces represent just a sampling of the services I provide, so please
contact me to get more information about your specific writing and
editing needs.
Newspaper
and Magazine Articles:
Business/Entrepreneur Profiles:
- 17 top entrepreneurs, for Small Business BC
Small Business BC hired me to interview and
profile the entrepreneurs behind 17 of Vancouver's top businesses
(including Blenz, Brown's Social House, Flying Wedge Pizza, West Coast
Air, and Blo Blow Dry Bar) for a sold-out networking event. After the event, they used the profiles as success stories on their web site.
- Short intros used to promote the event online
- Profiles as they appeared on posters at the sold-out event
- Full profile of Judy Brooks, Blo Blow Dry Bar
- Full profile of Shanda Jerret, GumDrops
- Full profile of Kin Wah Leung, Kin's Farm Market
- Full profile of Cybele Negris, Webnames.ca
- Corey Rudl, CEO, The Internet Marketing Center
Role: Writer
Assignment: Create a CEO profile for an Internet Marketing company that captures
the subject's style and marketing focus.
- James Cogan, Founder of the DailyPixel Network
Role: Writer
Assignment:
Create
a profile to be used as the "About Me" page on a web site, and for
dealings with potential investors and partners.
- Kazumi Nozawa, Founder, Haute Nails
Role: Writer
Assignment:
Create
a profile to be used as part of a press kit to attract media attention and secure retail buyers.
- Distributor
profile, Essentially Yours Industries
Role: Writer
Assignment:
In network marketing, distributors drive the business.
This distributor profile shows off one successful seller's
business-building strategies.
- Employee profile, Essentially Yours Industries
Role: Writer/Interviewer
Assignment:
Internal communications make all corporate stakeholders
feel like part of something bigger than themselves. This profile shows
what an IT manager brings to his organization.
Press Kits:
- Beauty product press kit: Haute Nails
Role: Writer
Assignment: Create a press kit for a company in the beauty industry. This is one of eight pages in a kit designed to secure media attention.
- Rock band media
bio: Cozybones
Role: Writer
Assignment:
Aspiring rock stars may be all about the music, but someone's got to get
their story out there. This intro letter was sent to
media outlets with copies of a new CD for review.
- TV series
episode summaries: The Creative Native
Role: Editor
Assignment:
TV
series need episode summaries for
program guides and media exposure. Starting from rough outlines, the
producer hired me as an editor to maximize
viewer interest.
- Radio interview pitch
letter: Healthcastle.com
Role: Writer
Assignment:
A
dietitian needed a pitch letter to
send to radio hosts who might be looking for guests. This pitch was
part of a press release package I created for this client.
Results:
Three
media interviews for the client in one week.
Press
Releases:
Marketing
Communications Pieces:
- Sales sheet: NEW Interactive
Role: Writer
Assignment:
Create sales materials for staff to hand out to potential clients at sales meetings. This is one of four final sales pieces.
- Bookstore
advertising: Jane Ross Books
Role: Writer/Project
manager
Assignment:
This Vancouver-area bookstore needed copy written for advertising
supplements in
the community paper. I interviewed the staff and worked with the
newspaper ad rep to complete these pieces. I also helped the store
launch their book club, which brought a whole new group
of loyal customers to the store.
- Consultant
offer letter: Revamp Home Staging
Role: Writer
Assignment:
This Vancouver home-staging company needed a way to introduce their
services to
small- to medium- housing developers who had the potential
to be their biggest clients. I wrote the letter and
sourced the graphic design.
- Rock band bio for venues: Road Engine Dreams
Role: Writer
Assignment:
Create
a set of three bios for a Vancouver-based rock band, tailored for
specific media use. This one targets venue owners looking
to book them
for a show.
Newsletters:
- B2B: The Essential Express, Business Edition
Role: Writer/Editor
Assignment:
I
developed this business-to-business
newsletter for a network-driven company, including writing,
editing, and layout for more than 30 issues. Anything I
didn't write in this sample issue, I edited.
- B2C: The Essential Express, Product Edition
Role: Writer/Editor
Assignment:
This business-to-consumer newsletter promotes a nutritional supplement
company's products and shows how they can be incorporated into
customers' daily routines. I wrote, edited, and laid outfor more than 15 issues.
Writing for
the
Web:
- Bed
and Breakfast site
Role: Writer
Assignment:
This White Rock B&B needed to build a marketing
communications package from the ground up. I wrote all
the copy on the web site and created collateral like brochures and fact
sheets.
- Free
report
Role: Writer
Assignment:
A free report can be the best way to build an opt-in
email list that you can send promotional materials to
later. This is an excerpt from a free report that builds a relationship by offering
valuable information in exchange for an e-mail address.
- Online articles
Role: Writer
Assignment:
Creating an article that works for real people as
well as search engines is a balancing act. These optimized articles
drive traffic to an e-commerce site.
- Rock
band homepage
Role: Writer
Assignment:
This Vancouver rock band needed a bio for their homepage that would draw in potential fans
– and potential booking agents.
Books:
(Note: I did not write the sales material on the web pages that promote these books.)
Blogs:
- ChristinaNewberry.com/blog
Role:
Writer
This is my blog about anything related to
writing and editing –
including the occassional
rant about bad punctuation.
- iloho.com
Role:
Writer
This blog is part of an online travel community
that's getting lots of media attention for its social approach to
travel planning.
- AdultChildrenLivingatHome.com/blog
Role:
Writer
This
is a marketing blog designed to send
traffic to a
salesletter for one of my Books.
Ghostwriting:
It
wouldn't be ghostwriting if I told you who they were, but I've worked
with top Internet marketers and small business owners to ghostwrite
content they publish in their own names. |
