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"There
is no one better to give a complex project with a tight deadline to
than Christina. She has
proven her ability to 'get stuff done' over and over again. Her
attention to detail is fantastic and she
cares about the work she does. She also sees the big picture and keeps
things in context."
Mitch
Tarr
ZinMarketing.com
|
Writing and Editing Samples
Click
on any of the links below to view examples of the writing and editing
work I've already
completed for clients
just like you.
These
pieces represent just a sampling of the services I provide, so please
contact me to get more information about your specific writing and
editing needs.
Newspaper
and Magazine Articles:
Press
Releases:
- Local
media
Role:
Writer
Assignment:
A Vancouver home-staging company wanted to get their name into the
local press.
Results:
The series of releases I created for them
resulted in coverage
in The Vancouver Sun and a feature
on Breakfast Television.
- Event announcement:
Spa
Role: Writer
Assignment:
A Vancouver spa was hosting a unique series of promotional events and
needed press releases to generate coverage in local
papers and on television.
- Event announcement: Art show
Role:
Writer
Assignment:
A Vancouver artist needed to get media
attention for an art opening.
- Event announcement: Rally and
vigil
Role: Writer
Assignment:
The
organizers of a rally featuring an impressive list of speakers needed a
way to make sure media
knew about the big names featured at their
event.
- TV
series launch
Role: Writer
Assignment: A
nationally aired TV series needed a standard new
season announcement for media hounds and TV critics.
- Software launch
Role: Writer
Assignment:
Create
a launch announcement that was optimized
for the
search engines,
while touching on the main points of
astandard
software product launch announcement packed with newsworthy benefits.
- Book launch
Role: Writer
Assignment:
Another search-friendly press release for a product launch.
Results:
This book launch announcement
made it
to #1 in Google
for "power seller advice."
- Podcast
launch
Role: Writer
Assignment: Create a press release to announce the launch of a
podcast series designed to drive traffic and create loyal repeat visitors.
- Seasonal feature news release
Role: Writer
Assignment:
Create a seasonal press release to
generate traffic and media enquiries.
Results: This
feature release made it to #2
in Google and #1 in Google News for
the search term "healthy resolution."
- Online
marketer takes a stand
Role: Writer
Assignment:
Create a press release to capitalize on
market conditions and drive traffic.
Results: This
press release made it to #1 in Google News for
"Internet Marketing."
- Feature News Release
Role: Writer
Assignment:
Create
a news release to debunk diet myths and build credibility for a
nutrition site. Shattering commonly held beliefs
can be a good way to draw
attention.
- New
service announcement
Role: Writer
Assignment:
Announce
and explain
the benefits of one company's new video advertising
service.
Results:
The release made it to #1
in Google News for "Sell used trucks."
- New partnership
Role: Writer
Assignment:
Announce
a new partnership
between a nutrition
website and the USDA MyPyramid Corporate Challenge.
- Company
featured in a keynote address
Role: Editor
Assignment:
Dramatically
shorten a release written by in-house staff, and focus on a few key
points for maximum
impact.
Press Kits:
- Rock band media
bio
Role: Writer
Assignment:
Aspiring rock stars may be all about the music, but someone's got to get
their story out there. This intro letter was sent to
media outlets with copies of a new CD for review.
- TV series
episode summaries
Role: Editor
Assignment:
TV
series need episode summaries for
program guides and media exposure. Starting from rough outlines, the
producer hired me as an editor to maximize
viewer interest.
- Radio interview pitch
letter
Role: Writer
Assignment:
A
dietitian needed a pitch letter to
send to radio hosts who might be looking for guests. This pitch was
part of a press release package I created for this client.
Results:
Three
media interviews for the client in one week.
Corporate
Profiles:
- CEO
profile
Role: Writer
Assignment:
A CEO profile for an Internet Marketing company that captures
the subject's style and marketing focus.
- Entrepreneur
profile
Role: Writer
Assignment:
Create
a profile to be used as the "About Me" page on a web site, and for
dealings with potential investors and partners.
- Distributor
profile
Role: Writer
Assignment:
In network marketing, distributors drive the business.
This distributor profile shows off one successful seller's
business-building strategies.
- Employee profile
Role: Writer/Interviewer
Assignment:
Internal communications make all corporate stakeholders
feel like part of something bigger than themselves. This profile shows
what an IT manager brings to his organization.
Marketing
Communications Pieces:
- Sales sheet
Role: Writer
Assignment:
Create sales materials for staff to hand out to potential clients at sales meetings. This is one of four final sales pieces.
- Bookstore
advertising
Role: Writer/Project
manager
Assignment:
This Vancouver-area bookstore needed copy written for advertising
supplements in
the community paper. I interviewed the staff and worked with the
newspaper ad rep to complete these pieces. I also helped the store
launch their book club, which brought a whole new group
of loyal customers to the store.
- Consultant
offer letter
Role: Writer
Assignment:
This Vancouver home-staging company needed a way to introduce their
services to
small- to medium- housing developers who had the potential
to be their biggest clients. I wrote the letter and
sourced the graphic design.
- Rock band bio for venues
Role: Writer
Assignment:
Create
a set of three bios for a Vancouver-based rock band, tailored for
specific media use. This one targets venue owners looking
to book them
for a show.
Newsletters:
- B2B
Role: Writer/Editor
Assignment:
I
developed this business-to-business
newsletter for a network-driven company, including writing,
editing, and layout for more than 30 issues. Anything I
didn't write in this sample issue, I edited.
- B2C
Role: Writer/Editor
Assignment:
This business-to-consumer newsletter promotes a nutritional supplement
company's products and shows how they can be incorporated into
customers' daily routines. I wrote, edited, and did
layout for more than 15 issues.
Writing for
the
Web:
- Bed
and Breakfast site
Role: Writer
Assignment:
This White Rock B&B needed to build a marketing
communications package from the ground up. I wrote all
the copy on the web site and created collateral like brochures and fact
sheets.
- Free
report
Role: Writer
Assignment:
A free report can be the best way to build an opt-in
email list that you can send promotional materials to
later. This free report builds a relationship by offering
valuable information in exchange for an e-mail address.
- Online articles
Role: Writer
Assignment:
Creating an article that works for real people as
well as search engines is a balancing act. These optimized articles
drive traffic to an e-commerce site.
- Rock
band homepage
Role: Writer
Assignment:
This Vancouver rock band needed a bio for their homepage that would draw in potential fans
– and potential booking agents.
Books:
(Note: The sales material on the web pages that promote these books was written by my co-author.)
Blogs:
- ChristinaNewberry.com/blog
Role:
Writer
This is my blog about anything related to
writing and editing –
including the occassional
rant about bad punctuation.
- AdultChildrenLivingatHome.com/blog
Role:
Writer
This
is a marketing blog designed to send
traffic to a
salesletter for one of my Books.
- iloho.com
Role:
Writer
This blog is part of an online travel community
that's getting lots of media attention for its social approach to
travel planning.
Ghostwriting:
It
wouldn't be ghostwriting if I told you who they were, but I've worked
with top Internet marketers and small business owners to ghostwrite
content they publish in their own names. |
