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Category Archives: Cautionary tales

Is that really what you meant to say?

Saturday, March 6, 2010

In news reporting, journalists focus on getting all the most important bits of information into a story’s lead sentence — and even on getting the more interesting or important bits up toward the front of the sentence. They aim to fill this one important  sentence with the answers to all the basic questions — who, [...]

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Proofread business tweets, too

Tuesday, February 9, 2010

Twitter’s format lends itself to strange abbreviations, missing punctuation, and so on. But if you’re trying to build a business brand — or if you’re a reputable news organization — it’s worth taking a few extra seconds to proofread your tweet and make sure it makes sense and contains no errors (other than those you’ve [...]

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Be careful with your placeholder text

Tuesday, September 15, 2009

Using placeholder (or “dummy”) text when your final copy is not ready, or when you’re creating a template, can be a good way to get the design process moving and make sure you allow adequate room for the text destined to fill a space.
But there is potential for disaster when using placeholder text, as evidenced [...]

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What Went Wrong? The NYT corrects 7 errors in one published article

Sunday, August 2, 2009

A surprising number of writing and editing mistakes combined to result in the New York Times publishing an article about Walter Cronkite that contained a whopping seven errors, including incorrect names and dates, among other problems.
When I was in journalism school, we were automatically docked 50% on any assignment that had a name spelled wrong [...]

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How a missing comma can cost you a job

Friday, May 15, 2009

I used to manage a staff of writers and editors. One of my least favourite parts of the job was scanning  through the hundreds of resumes I’d receive in response to a job posting. (Really, hundreds. And that was before the economy tanked. Just imagine how many people are competing for new jobs these days.) [...]

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Have I mentioned that spell check is a handy tool?

Sunday, May 10, 2009

I saw this Google Ad in Gmail today:

Business Writing Courses – ContinuingStudies.UBC.ca – Abstracts, Proposals, Reports & Corresondence. Enrol now!

I’m not sure I’d want to take Business Writing courses from a  place that can’t spell “correspondence”…

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What a difference a hyphen makes

Thursday, May 7, 2009

I was passing by a funeral home today when I noticed a sign in the window that said:

“No cost pre-planning available.”

I read this to mean that cost pre-planning was not available. (This is, after all, what the sign says.) I thought this was an odd thing to put in the front window, since people probably [...]

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Obama’s a great orator, but he still confuses me, myself, and I

Friday, February 27, 2009

What I mean, of course,  is not that I’m confused by President Obama’s speeches, but that he has a tendency to choose the wrong pronoun when referring to himself. Like many people, he seems to have had the “Suzy, Sally, Billy, and I” pattern drilled into his head as a child to the extent that [...]

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Watch your loaded language

Monday, January 5, 2009

Besides the terrible image quality (my fault — no proper camera nearby), what’s wrong with this ad for a Clarins free gift promotion at Sears?

While it is nice that the promotion allows you to choose one of four different skin-care sets, the phrase “right to choose” is entirely inappropriate here.
Why? It’s loaded language. It’s [...]

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I’m not sure a granite hairdryer is a good idea

Wednesday, October 22, 2008

When editing corporate copy, I see a lot of simple mistakes that end up making the business sound pretty goofy. Here’s a typical example of a common mistake:
Suites have newly renovated bathrooms with granite counter tops and hairdryers.
The granite counter tops sound great, but those granite hairdryers are probably pretty heavy…
The problem here is that [...]

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