I know what it means, but what does it *say*?

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For years I drove past this sign every day on the bus, and it has always driven me crazy. I understand what it is supposed to mean. Making wine at this location will save you money. But what on earth is that second line supposed to say when you read it to yourself in your head: Saving dollars? Saving moneys? Savings?

I just don’t know, and that apostrophe just makes it all the more painful. If they really felt they needed that $ symbol, the most logical way to phrase it would have been the simplest: Save $