When editing corporate copy, I see a lot of simple mistakes that end up making the business sound pretty goofy. Here’s a typical example of a common mistake:
Suites have newly renovated bathrooms with granite counter tops and hairdryers.
The granite counter tops sound great, but those granite hairdryers are probably pretty heavy…
The problem here is that the adjective (granite) looks like it’s modifying both nouns (counter tops and hairdryers). The simplest way to solve this problem is to switch the sentence around:
Suites have newly renovated bathrooms with hairdryers and granite counter tops.
Are you scaring potential customers away by unwittingly threatening them with extra-heavy small appliances? A good editor can save you from embarrassing mistakes that cost you customers and leads.