It’s true: Capitalization Matters

I was walking home the other day and passed a dry cleaning shop called “Mia Dry Cleaning.” Now, Mia is a perfectly fine name for a dry cleaning shop. But when they write their name in all caps on the awning, you don’t read it as Mia. What you see is:

 MIA Dry Cleaning

I don’t know about you, but that’s not the place I’d choose to take my most expensive shirts…