It's no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020…
All posts by Christina
For PAXnewsWest.com: Karuizawa: A year-round resort town one hour from Tokyo
Just an hour away from Tokyo by bullet train lies a charming mountain town you've probably never heard of. But Karuizawa, a popular summer home location for Tokyo residents looking to escape the city heat, welcomes approximately eight million visitors per year, according to Mari Kashiwagi, secretary of the Karuizawa Tourist Association. For several summers in the 1970s, John Lennon and his family were among those visitors, regularly staying at the Mampei Hotel…
For PAXnewsWest.com: Visit Japan Project 2016: Looking toward 40 million annual visitors by 2020
Early Tuesday morning local time, an earthquake struck off the coast of Fukushima in the northeast of Japan. The 7.4 magnitude earthquake also shook buildings in Tokyo, where PAX is on location for the Visit Japan Project 2016, but there was no danger in Japan's capital.
Following that unexpected wake-up call, we explored the Asakusa area…
For REW.ca: Five Great Thing About Living in … Richmond
Located just south of the Fraser River, Richmond is literally minutes from Vancouver by car or transit. The city's large Asian community (65 per cent of residents) makes it an important hub of Asian culture in the Lower Mainland.
It's also a culturally significant site of Metro Vancouver's maritime history, with National Historic Sites at the Gulf of Georgia Cannery and Britannia Shipyards.
For S-Magazine: Five wellness treatments to up your ski travel game
Read the story in the S-Magazine Winter 2017 digital issue
For Hootsuite: Struggling to Find That Stat? Research Tips for Social Media Marketers
Content may be king, but poorly researched content can make you look more like the court jester.
Developing your research skills will ensure that your writing for content marketing and social sharing helps solidify your reputation as an expert in your field. But it's a wild and woolly world of information out there, and it can sometimes be tricky to find the precise bit of data you're looking for from a credible source…
For Hootsuite: Influencer Marketing on Social Media: Everything You Need To Know
You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It's been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging…
For PAXnewsWest.com: Contiki launches 2017-18 program in Vancouver
Contiki Holidays Canada welcomed 45 agents to a launch party for the new 2017-18 itineraries last night in Vancouver. With 21 new itineraries in Europe and five in Asia, there was plenty to talk about.
"Contiki Canada didn't want to do just a Europe launch,†Sheralyn Berry, director of sales, told PAX. "Asia and Latin America are becoming hotspots.â€
The new Asia itineraries take Contiki into India for the first time in 40 years, and adds Singapore as a new destination. The company has also added 600 seats for its popular Thai Island Hopper itineraries…
Read the rest at PAXnewsWest.com
For PAX News West: Air Canada celebrates Delhi route launch in Vancouver
Air Canada welcomed 300 members of the travel trade, partners and VIPs to the Vancouver Art Gallery last week to celebrate the launch of the first non-stop service from Vancouver to Delhi, commencing Oct. 20. The airline will offer three times weekly service between the two cities through April 8 on its Boeing 787 Dreamliner aircraft.
For Hootuite: Facebook Marketing: The Complete Guide
Once a social network's number of daily users climbs past a billion (yes, that's billion with a "bâ€), it seems pretty safe to call it "pervasiveâ€â€”and to consider it a critical part of your marketing strategy.
Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare that, for instance, to the 167 million viewers who watched the most recent Super Bowl)…