Category Archives: Branded Content

I write branded content for global publications in partnership with major brands.

For Harley-Davidson Canada: Harley Owners Group Membership Guide 2024

It’s always a pleasure to work with my long-time client Fresh Air Productions.  This was our second year creating all content for the Harley Owners Group™ Membership Guide. Just like last year, I copy-edited the full guide as well as writing travel content for 10 epic Canadian rides – one for each  province – as recommended by local riding experts in the regions.

For CBC: Sponsored content with Sunwing

Why an all-inclusive getaway is the best way to see Cuba

With white sand beaches, turquoise waters and an average 330 days of sunshine every year, Cuba is a long-time favourite destination for travellers looking to escape the Canadian winter.

But there’s more to Cuba than the beach: The island has nine UNESCO World Heritage sites, from the cobblestone streets of Old Havana to the lush green Viñales Valley…

Read the rest on the CBC website

For CBC: Celebrate the bold tastes of BC and beyond at Cornucopia this fall (Sponsor Content)

Whistler’s annual fall festival of food and drink returns in November with 11 days of world-class dinners, tastings, and parties celebrating the bold tastes and tastemakers that make Cornucopia a can’t-miss experience.

Running from November 9 to 19, Cornucopia features more than 70 highly anticipated events, with something for everyone who wants to deepen their knowledge and experience of wine, beer, spirits, and great food – or simply to have unparalleled fun in one of the most beautiful places in BC…

Read the rest on the CBC website.

For CBC: Discover Sea to Sky’s Softer Side with a Cultural Getaway this Fall (Sponsor Content)

The Sea to Sky corridor is an outdoor mountain adventure playground all year long. But as the colours start to change in the crisp autumn air, it’s the perfect time to slow down and take in the region’s abundant indoor and outdoor cultural attractions. As you explore the rich heritage of Whistler, Squamish, and Pemberton, you’ll come away with a new sense of connection to this spectacular getaway so close to home…

Read the rest at CBC.ca

For the Evening Standard: Find your winter wonderland in Whistler and Vancouver (Sponsored Content)

The sun sets early on west coast winter nights, leaving plenty of time to explore. At Whistler, Vallea Lumina is a 1km wooded path on which an immersive light installation combines storytelling with technical wizardry to create a once-in-a-lifetime experience for visitors of all ages…

Read the rest on the Evening Standard website

For CBC: City to summit: Your perfect itinerary for a week in Edmonton and Jasper (Sponsor content)

The ultimate Canadian summer vacation awaits in Edmonton and Jasper. With 18 hours of daily sunlight in North America’s northernmost metropolis, you can pack your days with city fun before heading into the mountains for a restorative outdoor adventure in the spectacular Jasper National Park.

Day 1: Feed your belly and your soul

Plan to arrive in Edmonton feeling hungry (and maybe a little thirsty, too). It’s patio season in the city, so join the locals for a beverage and a tasty meal in the sunshine…

Read the rest at CBC.ca

(Sponsor content) A Vancouver break is where city, beach and epic mountains meet

There’s a saying in Vancouver: the west coast is the best coast. Join the locals strolling along the city’s iconic seawall and you’ll soon agree. There’s a special kind of magic where the towering forests of Stanley Park meet the sparkling waters of English Bay and the North Shore Mountains beckon just beyond Alaska-bound cruise ships sailing under the Lions Gate Bridge.

Read the rest in the Evening Standard Escapist Advertising Feature

(Sponsor content) For the Evening Standard: Get to know Vancouver’s neighbourhoods on a city break this summer

Vancouver is a city of neighbourhoods, each with its own unique culture and feel, leaving you spoiled for choice as you craft your perfect summer holiday experience. With British Airways new summer flight to Vancouver, flying from London Gatwick up to six times per week, it’s easier than ever to escape to this Pacific Coast jewel nestled between the mountains and the sea.

Here’s the perfect plan for getting to know Vancouver’s diverse neighbourhoods, from cobblestones to coffee shops and everything in between…

Read the read in the Evening Standard’s Escapist Advertising Feature

(Sponsor Content) Summer in Edmonton: Find your passion in Canada’s Festival City

As the snow melts and the country emerges from winter hibernation, festival season swings into gear from coast to coast. But here’s a little secret for the rest of Canada: In Edmonton, festival season lasts all year. There’s no settling in for a long winter’s nap here – there are more festivals in Alberta’s capital than there are weeks in the year, and the city’s been alive with festivals celebrating lights, arts, culture and sport all winter through…

Read the rest on the CBC website

For CBC: Find peace with these Iconic Yukon landscapes (Sponsored content)

The gold rush poet Robert W. Service is best known for tales of hardscrabble life in the Klondike. But like everyone who makes it to the Yukon, he was awed by the stark, stunning beauty of the land, writing:

“It’s the beauty that thrills me with wonder,

It’s the stillness that fills me with peace.”

As 2023 marks the 125th anniversary of the Klondike Gold Rush, there’s no better time to seek out the magic and mystery of these lands…