Creating a social media marketing trends report heading into 2026 was an interesting challenge. Trends are no longer linear, or even shaped like a traditional bell curve. They can be splintered and contradictory.

Social identities and communities are becoming more personal while AI is taking over content creation. Absurdist chaos battles it out with cozy nostalgia. All while social media evolves from a communications channel into a search engine, a research lab, and a high-stakes creative testing ground. 

In our annual exploration of the latest social media trends, we highlight what brands need to know to stay relevant in the lightning-fast social ecosystem of 2026. ..

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The work landscape underwent massive changes in 2020. This came with a new and urgent focus on digital tools that empower teams to collaborate with coworkers they may never have met. Workflow management — and integration tools in particular — have become critical for teams that need to accomplish, track, and manage everything from repetitive tasks to complex large-scale projects…

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Companies of all sizes are moving their infrastructure, digital assets, and work processes into the cloud. Gartner expects companies to spend $116 billion on SaaS tools in 2020. That massive investment represents multiple tools all being used at the same time. The average mid-market business used 137 SaaS tools in 2019. That's an increase of 30 percent from the year before. This increase isn't just present at the business-level; individual employees are using 10 apps or more. The sheer number of tools used by the average organization creates a new obstacle for collaboration: the tool silo…

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You've put a ton of effort into planning, filming, and editing your video, and you're confident it's great content that viewers will love. But what if they never get a chance to see it?

Your video thumbnail is the gateway to your content. Like a movie poster, it should convey everything a potential viewer needs to know to compel them to watch.

Sure, your video platform will generate an automatic thumbnail for you. But would you go to see a movie if the poster was just a random (and possibly blurry) frame from the film?

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That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company's storied history.

They're all company culture videos.

Now, more than ever, people care about the values behind the brands they interact with, buy from, and work for. That's where video comes in…

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