Category Archives: Writing samples

News reporting for REW.ca

I've recently wrapped up a two-week stint covering a staff vacation at REW.ca, the online arm of Real Estate Weekly. Here are the stories:

For PAXnewsWest.com: Travel Nevada showcases a state’s worth of stories in Vancouver

Travel Nevada welcomed about 70 travel agents and media to a Vancouver networking reception last week, where they had the chance to meet with 12 partner organizations representing tourism opportunities in the Silver State.

"The partners are here to raise awareness of things people don't know about,” Chris Moran, Travel Nevada's public relations specialist, told PAX. "We're hoping people give Nevada another look. We think the state as a whole is a good place to visit – we're eager to show it off.”

Read the rest at PAXnewsWest.com

For Hootsuite: How to Use UTM Parameters to Track Social Media Success

Measuring the return on investment (ROI) of social is still the biggest challenge for social media marketers in North America, according to eMarketer. Perhaps it's not surprising, then, that their second-biggest challenge is securing budget and resources. After all, if you can't show the ROI, where's the motivation to make the investment in the first place?

Read the rest on the Hootsuite blog

For PAX News West: Busabout hits the lanes with Vancouver agents

bowling

Busabout welcomed 50 travel agents, media, and social influencers to Grandview Lanes in Vancouver last week for a night of glow-in-the-dark bowling to celebrate the launch of their 2017 Europe brochure.

Why bowling?

"It's a bit of fun to get everybody involved,” Damien Bennett, Busabout's sales director for North America, told PAX. "One of the great things about Busabout is that many people travel as individuals, but they meet new friends and end up travelling together. This captures that same spirit.”

Read the rest at PAXnewsWest.com