The international terminal of Vancouver International Airport (YVR) has launched a new full-service West Coast dining experience in the form of Lift Bar & Grill, a sister location to the iconic restaurant in Vancouver's Coal Harbour.
Read the rest at PAXnewsWest.com
Let's be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information ("you'll never believe what happened next!â€) or misleading readers ("lose 30 pounds by eating this one weird food!â€).
Instead, it's about crafting quality social media content that provides clear value and compels readers to click through to your website or blog to further engage with you and your brand. Here are seven key ways to make your content more clickable.
Read the rest on the Hootsuite blog
Social selling: by now you've certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that's something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016?…
Bali is a land of contrasts: mountains and valleys, beach clubs and rice paddies, local noodle shops and upscale modern restaurants. Here, we look at three prime areas for those who want to discover Bali without bounds.
Read the rest in the digital issue of North Shore Living
Ise-Shima, in Japan's Mie Prefecture, is enjoying a boost in tourism after hosting the G7 summit in May, as visitors flock to the area to follow in world leaders' footsteps. Shima Kanko Hotel, where world leaders stayed for the summit, was at 85 per cent occupancy throughout November, normally the low season…
It's no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020…
Just an hour away from Tokyo by bullet train lies a charming mountain town you've probably never heard of. But Karuizawa, a popular summer home location for Tokyo residents looking to escape the city heat, welcomes approximately eight million visitors per year, according to Mari Kashiwagi, secretary of the Karuizawa Tourist Association. For several summers in the 1970s, John Lennon and his family were among those visitors, regularly staying at the Mampei Hotel…
Early Tuesday morning local time, an earthquake struck off the coast of Fukushima in the northeast of Japan. The 7.4 magnitude earthquake also shook buildings in Tokyo, where PAX is on location for the Visit Japan Project 2016, but there was no danger in Japan's capital.
Following that unexpected wake-up call, we explored the Asakusa area…
Located just south of the Fraser River, Richmond is literally minutes from Vancouver by car or transit. The city's large Asian community (65 per cent of residents) makes it an important hub of Asian culture in the Lower Mainland.
It's also a culturally significant site of Metro Vancouver's maritime history, with National Historic Sites at the Gulf of Georgia Cannery and Britannia Shipyards.
Read the story in the S-Magazine Winter 2017 digital issue