Content may be king, but poorly researched content can make you look more like the court jester.
Developing your research skills will ensure that your writing for content marketing and social sharing helps solidify your reputation as an expert in your field. But it's a wild and woolly world of information out there, and it can sometimes be tricky to find the precise bit of data you're looking for from a credible source…
You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It's been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging…
Contiki Holidays Canada welcomed 45 agents to a launch party for the new 2017-18 itineraries last night in Vancouver. With 21 new itineraries in Europe and five in Asia, there was plenty to talk about.
"Contiki Canada didn't want to do just a Europe launch,†Sheralyn Berry, director of sales, told PAX. "Asia and Latin America are becoming hotspots.â€
The new Asia itineraries take Contiki into India for the first time in 40 years, and adds Singapore as a new destination. The company has also added 600 seats for its popular Thai Island Hopper itineraries…
Read the rest at PAXnewsWest.com
Air Canada welcomed 300 members of the travel trade, partners and VIPs to the Vancouver Art Gallery last week to celebrate the launch of the first non-stop service from Vancouver to Delhi, commencing Oct. 20. The airline will offer three times weekly service between the two cities through April 8 on its Boeing 787 Dreamliner aircraft.
Once a social network's number of daily users climbs past a billion (yes, that's billion with a "bâ€), it seems pretty safe to call it "pervasiveâ€â€”and to consider it a critical part of your marketing strategy.
Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare that, for instance, to the 167 million viewers who watched the most recent Super Bowl)…
Representatives of the Monaco Government Tourist and Convention Authority, in association with Atout France, hosted 40 travel professionals for dinner at the Shangri-La Hotel in Vancouver last week on the final stop of their Canadian roadshow. It was the first time the world's second-smallest country (after Vatican City) has hosted a travel trade event in the city…
Commonly known as "North Van†– and making up a large part of "the North Shore†along with West Vancouver – North Vancouver actually includes two distinct municipalities: the City of North Vancouver and the District of North Vancouver…
"Those poor Salzburg people – they never get to visit Salzburg for the first time in their lives.â€
Arnulf Gressel relayed this lament from his grandfather over lunch last week, speaking to travel professionals at the annual Discover Austria B2B tourism showcase in Vancouver…
Royal Scenic, together with partners at the Japan National Tourism Organization and Air Canada, welcomed 125 agents to a dinner event in Vancouver last week to learn more about the company's Japan packages…
I’m proud to be the copy editor of this important project as part of my work with Fresh Air Publishing. Inspired Cooking, featuring recipes and stories from 20 of Canada’s top chefs, benefits the supportive cancer programs at InspireHealth.