For Hootsuite: LinkedIn for Business: The Ultimate Marketing Guide

You may have heard that LinkedIn has 433 million users, 40 percent of whom check the platform every day. Those numbers are certainly substantial, but they aren’t the statistics that really matter for a business-oriented network like LinkedIn. What really matters is that one in three professionals in the world has a LinkedIn account, and 49 percent of key decision makers use LinkedIn for business purposes…

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For Hootsuite: How to Get More Instagram Likes

With 500 million monthly active users, Instagram is second in social media popularity only to Facebook, making it the photo-and-video-sharing network of choice for consumers and brands alike. Users upload more than 95 million photos and videos every day, and those posts garner 4.2 billion daily Instagram likes. A single post—done right—can rack up tens of thousands (or hundreds of thousands or even millions) of likes…

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For Hootsuite: Top Snapchat Demographics That Matter to Social Media Marketers

Snapchat may not be as familiar to marketers as Facebook and Instagram, but its dedicated user base can’t be ignored. Think about these two facts for a moment: The entire population of the world is 7.4 billion people. Snapchatters watch more than 10 billion videos every day. (That’s way up from the 2 billion per day they watched in May 2015.)…

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A freelance travel & lifestyle writer/editor in Vancouver, BC.