For Hootsuite: How to Use Twitter Ads: The Complete Guide for Business

Since it launched 10 years ago, Twitter has become a prime way for people to interact with brands, from contests to customer service to Twitter chats and more. With 313 million active users, there are plenty of potential eyeballs out there for your brand messaging. But with 500 million Tweets sent per day, it can also be easy for your message to get lost in the noise…

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For Hootsuite: Social Media Advertising: The Complete Guide

It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020…

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For PAXnewsWest.com: Karuizawa: A year-round resort town one hour from Tokyo

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Just an hour away from Tokyo by bullet train lies a charming mountain town you’ve probably never heard of. But Karuizawa, a popular summer home location for Tokyo residents looking to escape the city heat, welcomes approximately eight million visitors per year, according to Mari Kashiwagi, secretary of the Karuizawa Tourist Association. For several summers in the 1970s, John Lennon and his family were among those visitors, regularly staying at the Mampei Hotel…

Read the rest at PAXnewsWest.com

For PAXnewsWest.com: Visit Japan Project 2016: Looking toward 40 million annual visitors by 2020

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Early Tuesday morning local time, an earthquake struck off the coast of Fukushima in the northeast of Japan. The 7.4 magnitude earthquake also shook buildings in Tokyo, where PAX is on location for the Visit Japan Project 2016, but there was no danger in Japan’s capital.

Following that unexpected wake-up call, we explored the Asakusa area…

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For REW.ca: Five Great Thing About Living in … Richmond

Located just south of the Fraser River, Richmond is literally minutes from Vancouver by car or transit. The city’s large Asian community (65 per cent of residents) makes it an important hub of Asian culture in the Lower Mainland.

It’s also a culturally significant site of Metro Vancouver’s maritime history, with National Historic Sites at the Gulf of Georgia Cannery and Britannia Shipyards.

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For Hootsuite: Struggling to Find That Stat? Research Tips for Social Media Marketers

Content may be king, but poorly researched content can make you look more like the court jester.

Developing your research skills will ensure that your writing for content marketing and social sharing helps solidify your reputation as an expert in your field. But it’s a wild and woolly world of information out there, and it can sometimes be tricky to find the precise bit of data you’re looking for from a credible source…

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For Hootsuite: Influencer Marketing on Social Media: Everything You Need To Know

You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging…

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For PAXnewsWest.com: Contiki launches 2017-18 program in Vancouver

Contiki Holidays Canada welcomed 45 agents to a launch party for the new 2017-18 itineraries last night in Vancouver. With 21 new itineraries in Europe and five in Asia, there was plenty to talk about.

“Contiki Canada didn’t want to do just a Europe launch,” Sheralyn Berry, director of sales, told PAX. “Asia and Latin America are becoming hotspots.”

The new Asia itineraries take Contiki into India for the first time in 40 years, and adds Singapore as a new destination. The company has also added 600 seats for its popular Thai Island Hopper itineraries…

Read the rest at PAXnewsWest.com

 

A freelance travel & lifestyle writer/editor in Vancouver, BC.