For Hootsuite: Messenger Apps for Business: How to Use Chat for Marketing

Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an increase of almost 16 percent over 2015.

According to Nielsen’s Facebook Messaging Survey, 59 percent of people use messaging apps more now than they did two years ago, and 56 percent expect to use messaging even more over the next two years…

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For Hootsuite: Social Listening: What it is, Why You Should Care, and How to Do it Well

Imagine the powerful business insights you could gain from an organic form of market research where the focus group was made up entirely of people already engaging with your brand or your industry. Sounds pretty great, right?

That’s exactly the kind of business intelligence you can access when you implement a social listening strategy to track, analyze, and respond to online conversations about your brand and your industry…

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For Hootsuite: How to Use Twitter Analytics: The Complete Guide for Marketers

t’s one of those things you know you should be doing: tracking your Twitter metrics and analyzing the data they provide. After all, Twitter users interact with businesses in important ways on the network, and if you’re not analyzing the results of your own tweets, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI.

So, how can tell you tell what’s working and what’s not when it comes to your Twitter marketing strategy? Enter Twitter analytics…

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For PAXnewsWest.com: Visit San Jose highlights wine and tech tourism in Vancouver

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Representatives of Visit San Jose met with travel media in Vancouver last week for a wine-themed dinner to highlight the region’s unique tourism opportunities as a top-notch wine region on the doorstep of Silicon Valley.

Over glasses of award-winning wine from Ridge Vineyards in the Santa Cruz Mountains, PAX spoke with Laura Chmielewski, Visit San Jose’s vice president of marketing and communications, about this forward-looking Northern California destination…

Read the rest at PAXnewsWest.com

For the Vancouver Courier: Street art goes mainstream in Houston, Texas

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They say that everything’s bigger in Texas.

In Houston, that’s certainly true of the hats, the boots and the servings of barbecue. But the saying also applies to an unexpected public art program that’s taking over the streets of downtown. Recently, 100 international artists transformed 20,000 square feet of wall space into city-sanctioned street art for the second annual Houston Urban Experience (HUE) Mural Festival. Add that to the 25 walls painted for the inaugural festival last year, and it’s clear that there’s a Texas-sized appetite for street art in H-Town…

Read the rest on the Vancouver Courier website

For Hootsuite: The Twitter Algorithm: What You Need to Know to Boost Organic Reach

With more than 500 million tweets sent each and every day—and up to a record of 143,199 tweets in a single second—it’s easy to see how some important updates could get lost in the shuffle.

Enter the Twitter algorithm, a mathematical formula that works in the background to help ensure that the most important tweets appear at the top of your timeline each time you log in…

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For Hootsuite: 8 Free Resources to Soundtrack Your Social Video Without Getting Sued

If you’re posting social videos to YouTube, you should know that the site takes audio copyright very seriously. If you include music that doesn’t belong to you, your video will likely be taken down from the site, and after three “copyright strikes,” your account will be terminated—and you’ll be barred from creating a new account…

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News reporting for REW.ca

I’ve recently wrapped up a two-week stint covering a staff vacation at REW.ca, the online arm of Real Estate Weekly. Here are the stories:

A freelance travel & lifestyle writer/editor in Vancouver, BC.