For Hootsuite: A/B Testing on Social Media: How to Do it with Tools You Already Have

A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign.

It was a time-consuming process, since they had to start their tests many weeks—or even months—in advance of a campaign launch.

Fortunately for modern marketers, social media A/B testing is possible in real time…

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For Hootsuite: 8 Simple Ways to Generate Leads With Social Media

Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with more information. You can then pass these leads directly to your sales department or engage with them using a tailored content marketing program…

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For YP Dine: Vancouver’s best rooftop patios

After a long, soggy Vancouver winter that drizzled its way right into spring, there’s nothing to perk up Vancouverites’ spirits like a sunny afternoon on a rooftop patio. A glimpse of the city’s killer views from any one of these perched hotspots makes all those rainy days seem like a distant memory. Grab a seat for your dose of vitamin D.

Read the list at YP Dine 

For Hootsuite: Messenger Apps for Business: How to Use Chat for Marketing

Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an increase of almost 16 percent over 2015.

According to Nielsen’s Facebook Messaging Survey, 59 percent of people use messaging apps more now than they did two years ago, and 56 percent expect to use messaging even more over the next two years…

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For Hootsuite: Social Listening: What it is, Why You Should Care, and How to Do it Well

Imagine the powerful business insights you could gain from an organic form of market research where the focus group was made up entirely of people already engaging with your brand or your industry. Sounds pretty great, right?

That’s exactly the kind of business intelligence you can access when you implement a social listening strategy to track, analyze, and respond to online conversations about your brand and your industry…

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For Hootsuite: How to Use Twitter Analytics: The Complete Guide for Marketers

t’s one of those things you know you should be doing: tracking your Twitter metrics and analyzing the data they provide. After all, Twitter users interact with businesses in important ways on the network, and if you’re not analyzing the results of your own tweets, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI.

So, how can tell you tell what’s working and what’s not when it comes to your Twitter marketing strategy? Enter Twitter analytics…

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For PAXnewsWest.com: Visit San Jose highlights wine and tech tourism in Vancouver

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Representatives of Visit San Jose met with travel media in Vancouver last week for a wine-themed dinner to highlight the region’s unique tourism opportunities as a top-notch wine region on the doorstep of Silicon Valley.

Over glasses of award-winning wine from Ridge Vineyards in the Santa Cruz Mountains, PAX spoke with Laura Chmielewski, Visit San Jose’s vice president of marketing and communications, about this forward-looking Northern California destination…

Read the rest at PAXnewsWest.com

A freelance travel & lifestyle writer/editor in Vancouver, BC.