All posts by Christina

For Hootuite: Facebook Marketing: The Complete Guide

Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy.

Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare that, for instance, to the 167 million viewers who watched the most recent Super Bowl)…

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For PAX News West: Monaco wraps up first Canadian roadshow in Vancouver

Representatives of the Monaco Government Tourist and Convention Authority, in association with Atout France, hosted 40 travel professionals for dinner at the Shangri-La Hotel in Vancouver last week on the final stop of their Canadian roadshow. It was the first time the world’s second-smallest country (after Vatican City) has hosted a travel trade event in the city…

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For Hootsuite: Twitter Hacks: 21 Tricks and Features You Probably Didn’t Know About

With 313 million monthly active users, Twitter is a huge social media network offering plenty of potential for meaningful connection. But with more than 500 million Tweets sent every single day, it can be tricky to stay on top of the most relevant content, get your Tweets seen, and maximize the time you spend on your Twitter activities…

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For Hootsuite: LinkedIn for Business: The Ultimate Marketing Guide

You may have heard that LinkedIn has 433 million users, 40 percent of whom check the platform every day. Those numbers are certainly substantial, but they aren’t the statistics that really matter for a business-oriented network like LinkedIn. What really matters is that one in three professionals in the world has a LinkedIn account, and 49 percent of key decision makers use LinkedIn for business purposes…

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For Hootsuite: How to Get More Instagram Likes

With 500 million monthly active users, Instagram is second in social media popularity only to Facebook, making it the photo-and-video-sharing network of choice for consumers and brands alike. Users upload more than 95 million photos and videos every day, and those posts garner 4.2 billion daily Instagram likes. A single post—done right—can rack up tens of thousands (or hundreds of thousands or even millions) of likes…

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