All posts by Christina

For Hootsuite: 7 Key Strategies to Write Clickable Content for Every Social Network

Let’s be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information (“you’ll never believe what happened next!”) or misleading readers (“lose 30 pounds by eating this one weird food!”).

Instead, it’s about crafting quality social media content that provides clear value and compels readers to click through to your website or blog to further engage with you and your brand. Here are seven key ways to make your content more clickable.

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For Hootsuite: How to Use WeChat for Business: A Guide for Marketers

Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and video calls, shop online, and even pay for lunch…

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For Hootsuite: What is Social Selling, and Why Should Your Brand Care?

Social selling: by now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016?…

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For Hootsuite: How to Use Twitter Ads: The Complete Guide for Business

Since it launched 10 years ago, Twitter has become a prime way for people to interact with brands, from contests to customer service to Twitter chats and more. With 313 million active users, there are plenty of potential eyeballs out there for your brand messaging. But with 500 million Tweets sent per day, it can also be easy for your message to get lost in the noise…

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For Hootsuite: Social Media Advertising: The Complete Guide

It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion next year and more than $113 billion by 2020…

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For PAXnewsWest.com: Karuizawa: A year-round resort town one hour from Tokyo

pax-on-location

Just an hour away from Tokyo by bullet train lies a charming mountain town you’ve probably never heard of. But Karuizawa, a popular summer home location for Tokyo residents looking to escape the city heat, welcomes approximately eight million visitors per year, according to Mari Kashiwagi, secretary of the Karuizawa Tourist Association. For several summers in the 1970s, John Lennon and his family were among those visitors, regularly staying at the Mampei Hotel…

Read the rest at PAXnewsWest.com