For Hootsuite: A/B Testing on Social Media: How to Do it with Tools You Already Have

A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny fraction of their contact lists before committing to the massive cost of printing and mailing a campaign.

It was a time-consuming process, since they had to start their tests many weeks—or even months—in advance of a campaign launch.

Fortunately for modern marketers, social media A/B testing is possible in real time…

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