Conducting a social media audit is a key part of developingâ€”or updatingâ€”an effectiveÂ social media marketing plan. Before you can think strategically about your social media use, you need to document and evaluate your existing efforts.
This allows you to determine whatâ€™s working and whatâ€™s not, while also identifying impostor accounts, outdated profiles, and new opportunities for social engagement.
Put all that learning together and youâ€™ll be well equipped to make the most of your social budget and maximize ROI. Weâ€™ve laid the process out for you step-by-step, complete with a template to make sure you keep track of all the important details…
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