Conducting a social media audit is a key part of developing—or updating—an effective social media marketing plan. Before you can think strategically about your social media use, you need to document and evaluate your existing efforts.

This allows you to determine what's working and what's not, while also identifying impostor accounts, outdated profiles, and new opportunities for social engagement.

Put all that learning together and you'll be well equipped to make the most of your social budget and maximize ROI. We've laid the process out for you step-by-step, complete with a template to make sure you keep track of all the important details…

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