For PAX News West: Bahamas highlights new hotels, niche branding strategy

Representatives from the Bahamas Ministry of Tourism met with travel media in Vancouver yesterday to showcase the many new developments in the archipelago nation.

Grand Bahama and Nassau are “the most popular and populous islands,” said Paul A. Strachan, director, Canada for the Bahamas Tourist Office, but the ministry is working to create more awareness of the Out Islands. That means a new niche marketing strategy, with various islands specializing in deep-sea diving, bird watching or fly fishing, for example…

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